深度聚焦“用车”场景——江淮轻卡“第4季最美卡哥大赛”落幕  

The Fourth Season of The JAC Most Beautiful Truck Contest Grand Final was Held in Hefei

作　　者：李浩东 

机构地区：[1]不详

出　　处：《商用汽车》2021年第1期60-61,共2页Commercial Vehicle

摘　　要：把专业的事情交给专业的人去做,选择一款车也是如此。当今物流运输业极其注重效益,选择一款性价比高的产品会为用户提升不少收益。在行业持续升级的大背景下,商用车企业的营销方式,由过去的以企业产品为营销导向,逐步转变为以用户需求为工作中心;由过去的"生产什么就推销什么"转变为"用户需要什么就推荐什么"为主。On December 22,2020,the fourth season of the JAC Most Beautiful Truck Contest Grand Final was held in Hefei,Anhui Province.After continuous upgrading,the fourth season of the contest paid more attention to the market segmentation and combined the contest with the usage scenarios of users to achieve the dual promotion of brand and product.

关 键 词：营销导向 商用车 用户需求 企业的营销 性价比高 物流运输业 注重效益 

分 类 号：F42[经济管理—产业经济]