媒介生态学视角下移动短视频的发展  

On the Development of Mobile Short Videos from the Perspective of Media Ecology

作　　者：鲁雯燕 Lu Wenyan(Fuzhou University of International Studies and Trade,Fuzhou 350000,China)

机构地区：[1]福州外语外贸学院,福建福州350000

出　　处：《黑河学院学报》2021年第6期162-164,共3页Journal of Heihe University

基　　金：2020年福州市科协调研项目(重点)“虚拟演播室建设在应用型高校建设中创新模式的研究”(SKX202002)。

摘　　要：网络使社会“碎片化”“移动化”“社交化”,网络视频产业呈现前所未有的繁荣景象,特别是移动短视频已经占据主导地位。媒介生态学理论诠释了移动短视频的生态位、外部生态环境的特点内涵,规范移动短视频发展的方法、方向、内容、技术,以维持传媒业的平衡。With the“fragmentation”,“mobility”and“socialization”of our society by the Internet,the network video industry is showing unprecedented prosperity,and mobile short videos,in particular,has become dominant.From the perspective of media ecology,this paper analyzes the niche and external ecological environment of mobile short videos,and puts forward some suggestions for maintaining the balance of the media industry by standardizing the development method,direction,content and technology of mobile short videos.

关 键 词：移动短视频 媒介生态系统 生态位 生态环境 

分 类 号：G2[文化科学]