文化遗产的体验价值感知维度与旅游发展研究——以黄埔古港遗址为例  

Experience Value Perception Dimension of Cultural Heritage and Tourism Development Research:a Case Study of Huangpu Ancient Harbor Site

作　　者：郭婷婷 张河清[1] 王蕾蕾[2] GUO Tingting;ZHANG Heqing;WANG Leilei

机构地区：[1]广州大学旅游学院,广东广州510006 [2]广州番禺职业技术学院,广东广州511483

出　　处：《商业经济》2021年第7期37-40,64,共5页Business & Economy

基　　金：国家社科基金项目:南粤古驿道文化遗产保护与活化利用研究(19FSHB007);广东省土地调查规划院委托项目:南粤古驿道古道学基础理论课题研究(2020231);国家自然科学基金面上项目:民族传统聚落“文化与生态基因信息图谱”建模及应用研究——以湘黔桂省际边界侗族旅游村寨为例(71473051)。

摘　　要：黄埔古港是广州重要的历史文化遗迹,是广州辉煌海贸史的见证。海上丝绸之路的建设让曾经辉煌繁荣的古港重回社会视野。本研究基于一带一路倡议的大时代背景下,通过文本分析,提取旅游者对黄埔古港体验价值感知的关键要素,绘制黄埔古港旅游者感知的高频词汇和语义网络图,发现旅游者感知高频词汇集中于黄埔古港遗址的辉煌历史、社会变迁、古村落文明、美食文化等要素;同时,依据扎根理论,将旅游者对于黄埔古港的体验价值感知归为知觉性、情感性、社会性、精神性体验价值感知4个维度,为黄埔古港遗址在新时代背景下实现价值转换和创新发展提供依据,为其他港口文化遗产探索旅游者体验价值提供参考借鉴。Huangpu Ancient Port is an important historical and cultural relic of Guangzhou,which is the witness of Guangzhou's brilliant maritime trade history.The construction of the Maritime Silk Road has brought the once brilliant and prosperous ancient port back to the social horizon.Under the background of the Belt and Road,the study extract the key elements of tourists experience value perception of Huangpu Ancient Port,and draw the high-frequency lexical and semantic network diagram.It is found that tourists perceived high frequency vocabulary has focused on the Huangpu Ancient Port site of the glorious history,social change,civilization of the ancient villages and food culture.At the same time,according to grounded theory,tourists'experience value perception of Huangpu ancient port is classified into four dimensions:perceptual,emotional,social and spiritual experience value perception,which provides the basis for the realization of value transformation and innovative development of Huangpu Ancient Port in the new era,and provides reference for other port cultural heritage to explore tourists'experience value.

关 键 词：一带一路 港口文化遗产 黄埔古港 体验价值 

分 类 号：F470[经济管理—产业经济]