云肩元素在文创产品设计中的运用  

The Application of Cloud Shoulder Elements in the Design of Cultural and Creative Products

作　　者：方礼迎 王舒婷 孟娟[1] FANG Li-ying;WANG Shu-ting;MENG Juan(Suzhou Institute of Trade&Commerce,Suzhou,Jiangsu,215009)

机构地区：[1]苏州经贸职业技术学院,江苏苏州215009

出　　处：《湖南包装》2021年第3期77-80,共4页

基　　金：大学生创新训练计划项目(编号:202012685007Y)。

摘　　要：中国传统服饰中的云肩是我国非物质文化遗产的重要组成部分,基于云肩所蕴藏的中华传统文化、民艺和历史,结合中国文化所独有的审美情趣和个性化生活方式,遵循传承发展的原则,把传统文化中的优秀元素与深刻意涵注入现代创意产品,实现非物质文化遗产的文化价值和商业价值,这是非常有意义的研究方向。文章通过对云肩的形制、色彩和纹样三方面特点研究,通过相关设计案例论述云肩要素在文创产品设计中的表现,以此希望对中国的文创设计发展有一定的参考价值。The cloud shoulder in traditional Chinese costumes is an important part of my country's intangible cultural heritage.Based on the traditional Chinese culture,folk art and history contained in the cloud shoulder,combined with the unique aesthetic appeal and personalized lifestyle of Chinese culture,following the principle of inheritance and development,injecting the excellent elements and profound meanings of traditional culture into modern creative products,and realizing the cultural value and commercial value of intangible cultural heritage,this is a very meaningful research direction.The article discusses the performance of the cloud shoulder elements in the design of cultural and creative products through the study of the three characteristics of the shape,color and pattern of the cloud shoulder,and discusses the performance of the cloud shoulder element in the design of cultural and creative products through relevant design cases,hoping to have certain reference value for the development of cultural and creative design in China.

关 键 词：云肩 文创产品 设计元素 形制 色彩 纹样 

分 类 号：TB472[一般工业技术—工业设计]