基于用户体验下的男性化妆品包装设计研究  

Research on Packaging Design of Male Cosmetics Based on User Experience

作　　者：盘大琪 何峰 PAN Da-qi;HE Feng(School of College of Design,Guangxi Normal University,Guilin,Guangxi,541000)

机构地区：[1]广西师范大学设计学院,广西桂林541000

出　　处：《湖南包装》2021年第3期129-132,共4页

基　　金：广西哲学社会科学规划研究项目(编号:20BMZ016)。

摘　　要：体验经济背景下,以营造用户体验为目标,探究男性化妆品包装的设计原则。通过问卷调研结果分析男性消费者购买化妆品的消费心理和审美偏好,分析在本能层次、行为层次和反思层次的体验需求。并在此基础对应客户旅程框架,解析男性用户在不同阶段与化妆品包装设计之间的体验关系,由此发现包装设计制造体验的着力点。从视觉体验、功能体验和更新体验的维度,形成一个用户制造体验的设计流程,为男性消费者提供个性化、可回忆的化妆品体验过程。Under the background of experience economy,with the goal of creating user experience,explores the design principles of male cosmetics packaging.Analyzing the consumer psychology and aesthetic preferences of male consumers buying cosmetics through the results of the questionnaire survey,and analyzes the experience needs at the instinct level,behavior level and reflection level.Corresponding to the customer journey framework on this basis,it analyzes the experience relationship between male users and cosmetic packaging design at different stages,and thus discovers the focus of packaging design and manufacturing experience.From the dimensions of visual experience,functional experience and update experience,a design process of user manufacturing experience is formed,and a personalized and memorable cosmetic experience process is provided for male consumers.

关 键 词：用户体验 男性化妆品 消费心理 包装设计 

分 类 号：TQ658[化学工程—精细化工] TB482[一般工业技术—包装工程]