疫情期间体育活动网络传播方式的转变及影响  

The development change and influence of physical activities in network communication during epidemic period

作　　者：黄元骋 刘剑锋 HUANG Yuan-cheng;LIU Jian-feng(Zhongkai University of Agriculture and Engineering,Guangzhou 510225,China;Guangzhou Sport University,Guangzhou 510076,China)

机构地区：[1]仲恺农业工程学院体育部,广东广州510225 [2]广州体育学院研究生院,广东广州510076

出　　处：《广州体育学院学报》2021年第3期54-59,共6页Journal of Guangzhou Sport University

摘　　要：疫情蔓延导致体育活动向着互联网线上传播的趋势发展。运用文献资料法、数理统计法等研究方法对疫情期间体育活动的发展转变进行分析。认为:传统体育活动传播方式较为单一,疫情发展将在竞技体育、学校体育、社会体育方面加速体育与互联网之间的相互融合:线上体育赛事举办;线上体育课堂开展;居家体育运动等,体育活动"线上+线下"的传播方式已成为未来发展趋势。提出体育活动未来传播发展建议:促进体育与新媒体相互融合,提高体育信息质量;丰富居家运动技能方式;推动体育教育信息化进程;科普科学体育知识,提高全国人民身体素质。The spread of the epidemic has led to the development of sports activities on the Internet.The development and transformation of physical activities during the epidemic period were analyzed by using the methods of literature and mathematical statistics.It is believed that traditional sports activities spread in a single way,and the development of the epidemic will accelerate the integration of sports and the Internet in competitive sports,school sports and social sports:online sports events;Online PE classroom development;Home sports,sports activities"online+offline"communication mode has become the future development trend.Suggestions on the development of sports communication in the future are put forward:promoting the mutual integration of sports and new media,and improving the quality of sports information;Enrich sports skills at home;Promote the process of physical education informatization;Popular science and sports knowledge,improve the physical quality of the people.

关 键 词：新冠肺炎病毒 体育活动发展 体育活动传播 网络传播 

分 类 号：G80[文化科学—运动人体科学]