南京与圣彼得堡两市国际体育赛事重要影响力比较研究  

A Comparative Study of the Importance of Sports Mega-events in Nanjing and St.Petersburg

作　　者：方丛蕙 Mikhail Sinyutin 葛见珠[1] 李明华[1] FANG Conghui;Mikhail Sinyutin;GE Jianzhu;LI Minghua(Nanjing Sport Institute,Nanjing,Jiangsu Province,210014 China;St Petersburg State University,St Petersburg,193060 Russia)

机构地区：[1]南京体育学院,江苏南京210014 [2]圣彼得堡国立大学,俄罗斯圣彼得堡193060

出　　处：《当代体育科技》2021年第14期34-39,共6页Contemporary Sports Technology

摘　　要：该文运用问卷调查法、对比分析法等,研究中国南京、俄罗斯圣彼得堡两地居民对国际体育赛事的态度。研究发现,圣彼得堡市民认为对于举办国际体育赛事的影响因素由强到弱为政治、经济、粉丝、媒体,而南京市民的排序结果为政治、粉丝、经济、媒体;公众意见可为政府申办国际体育赛事、协调各方面资源提供依据;关注国际体育赛事影响力可为推进体育事业治理体系、治理能力现代化探索方向。Using methods such as questionnaires and comparative analysis,we study the residents'attitude toward sports mega-events in Nanjing(China)and St.Petersburg(Russia).The study find that,the citizens of St.Petersburg ranked the factors from politics,economy,fans to media,according to the strength of influence on international sporting events in a strong to weak way,while the citizens of Nanjing rank that from politics,fans,economy to media;public opinion can provide a basis for the government to bid for sports mega-events and coordinate resources in all aspects;attention to the influence of sports mega-events is useful for exploring the path for promoting the governance system and modernizing the governance capacity of sports business.

关 键 词：中俄 国际体育赛事 影响力 体育态度 

分 类 号：G80-05[文化科学—运动人体科学]