牡丹江市体育健身俱乐部的市场体系与营销模式研究  

Research on the Market System and Marketing Model of Mudanjiang Sports and Fitness Club

作　　者：姜文涵 JANG Wenhan(Harbin Normal University,Harbin,Heilongjiang Province,150025 China)

机构地区：[1]哈尔滨师范大学,黑龙江哈尔滨150025

出　　处：《当代体育科技》2021年第14期189-192,共4页Contemporary Sports Technology

摘　　要：随着人们生活水平的不断提高,人们对健康的关注程度越来越高,该文通过文献调查法、问卷调查法、访谈法和数理统计法,对影响牡丹江市健身体育俱乐部的市场体系和经营模式的因素进行分析,坚持针对性原则,从不同角度提出了俱乐部的营销策略,分析营销市场,发挥自身优势,结合消费者心理,依据客户的性别、职业等因素,推出不同的营销模式,明确自身定位。并根据市场需求,及时开发特色产品,重视品牌的塑造,从而为促进牡丹江市健身体育俱乐部的健康发展提供有效依据。With the continuous improvement of people's living standard,people pay more and more attention to health.By means of literature survey,questionnaire survey,interview and mathematical statistics,we analyzed the factors influencing the market system and business model of Mudanjiang fitness clubs.Stick to the principle of pertinence,put forward the marketing strategy of the club from different angles,analyze the marketing market and give full play to its advantages,combined with consumer psychology,according to customer gender,occupation and other factors,launched different marketing models,clearly their own positioning.And according to market demand,timely develop characteristic products,pay attention to brand building,thus,it provides an effective basis for promoting the healthy development of Mudanjiang fitness clubs.

关 键 词：牡丹江 健身俱乐部 市场体系 营销模式 

分 类 号：G80-05[文化科学—运动人体科学]