全域旅游背景下山东省体育旅游发展现状及对策研究  

Research on the Current Situation and Countermeasures of Sports Tourism Development in Shandong Province under the Background of Global Tourism

作　　者：李启琛 房铮 王云飞 LI Qichen;FANG Zheng;WANG Yunfei(Art Department of Shandong Tourism Vocational College,Jinan,Shandong Province,250200 China;Department of Nutrition and Cuisine,Shandong Tourism Vocational College,Jinan,Shandong Province,250200 China;Yanshan College,Shandong University of Finance and Economics,Jinan,Shandong Province,250202 China)

机构地区：[1]山东旅游职业学院艺术系,山东济南250200 [2]山东省旅游职业学院营养与烹饪系,山东济南250200 [3]山东财经大学燕山学院,山东济南250202

出　　处：《当代体育科技》2021年第13期142-146,共5页Contemporary Sports Technology

基　　金：山东旅游职业学院课题(LY2018-11)。

摘　　要：该文通过文献资料法、实地调查法、数理分析法等对全域旅游背景下山东省体育旅游发展的现状进行研究,指出山东省体育旅游发展存在的体育旅游产资源有效开发不足、产品结构单一、企业规模较小、相关专业人培养不足、市场化运行机制不顺等问题。提出充分利用政策优势增加体育旅游产品有效供给、全域旅游发展理念的融入、加大企业扶持促进产业融合、培养专业人才、提高市场化的运作模式,进而推动山东省体育旅游快速健康发展。This article through the literature material method,field survey method,mathematical analysis to the development of sports tourism in Shandong Province under the background of global tourism status quo of the study,points out that the development of sports tourism in Shandong Province is the insufficient development of sports tourism resources effective production,the single product structure,the enterprise on a smaller scale,related professionals training,market operation mechanism were insufficient.In order to promote the rapid and healthy development of sports tourism in Shandong Province,it is proposed to make full use of the policy advantages to increase the effective supply of sports tourism products,integrate the concept of all-area tourism development,increase the support of enterprises to promote industrial integration,train professional talents and improve the marketization operation mode.

关 键 词：全域旅游 山东省 体育旅游 发展现状 对策研究 

分 类 号：F592.7[经济管理—旅游管理] G812.7[经济管理—产业经济]