基于IPA方法的山地乡村旅游景观质量的主客感知——以杭州临安指南村为例  

Villagers and Tourists'Perception of Mountainous Rural Tourism Landscape Quality Based on IPA Method:A Case Study of Zhinan Village in Lin'an,Hangzhou

作　　者：常丽丽 孟明浩[1,2] 张明如 Chang Lili;Meng Minghao;Zhang Mingru(School of Tourism and Health,Zhejiang Agriculture and Forestry University,Hangzhou 311300,China;School of Ecology and Nature Conservation,Beijing Forestry University,Beijing 100083,China)

机构地区：[1]浙江农林大学旅游与健康学院,杭州311300 [2]北京林业大学生态与自然保护学院,北京100083

出　　处：《中国城市林业》2021年第3期95-100,共6页Journal of Chinese Urban Forestry

摘　　要：文章基于主客共享理念构建山地乡村旅游景观感知质量指标体系,运用IPA分析法对杭州临安指南村居民和游客(以"主客"代指)的期望与感知进行对比研究。结果表明:1)主客对乡村旅游景观质量要素的满意度均低于重要性;2)主客对自然、聚居、文化和经济类的乡村旅游景观质量感知偏好具有显著差异;3)在不同区域中,主客感知要素有不同的重叠程度,其中自然景观类要素重叠指标最多,经济景观类最少;4)主客认为亟待改进的乡村旅游景观要素分别为文化和聚居景观类要素。最后,文章根据结果提出山地乡村旅游景观规划的相关建议。Based on the villagers and tourists sharing concept,the paper constructs the index system of mountainous rural tourism landscape perception quality and comparatively studies the expectation and perception of villagers and tourists in Zhinan Village of Lin'an in Hangzhou using IPA analysis method.The results show that:1)Both villagers and tourists have less satisfaction with rural tourism landscape quality indicators than they do for importance;2)There are significant differences between residents and tourists in their perception of rural tourism landscape quality,whether they fall in the nature,settlement,cultural and economic landscape categories;3)In different areas,there are different overlapping of perception elements between the villagers and tourists,among which the elements of natural landscape have the most to be overlapped while the elements of economic landscape have the least;and 4)The villagers and tourists have different views on which rural tourism landscape elements need to be improved,which are cultural and settlement landscape respectively.At the end,the paper proposes corresponding suggestions on the mountain rural tourism landscape planning based on the analysis results.

关 键 词：乡村旅游景观质量 IPA方法 期望 感知 杭州指南村 

分 类 号：F327[经济管理—产业经济] F592.7