关联理论的言语交际应用研究——以酒类销售语言为例  

Study on the Application of Relevance Theory in Verbal Communication——Taking the Alcohol-Selling Utterances for Example

作　　者：申竹英 SHEN Zhu-ying(Department of Foreign Languages,Taiyuan Institute of Technology,Taiyuan 030008,China)

机构地区：[1]太原工业学院外语系,山西太原030008

出　　处：《南昌师范学院学报》2021年第3期97-99,共3页Journal of Nanchang Normal University

基　　金：太原工业学院横向项目“基于关联理论的酒类推广及营销人员的语用能力提升研究”,编号:005925。

摘　　要：研究结合贸易公司白酒销售实例,在关联理论框架下对营销人员的话语进行分析,探讨言语交际中“明示-推理”的过程及语境构建在信息交流中的重要作用。通过对关联理论的应用解析,以实际语用交流技巧指导酒类销售语言选择,以期将语言学理论知识应用于销售实践,最大程度发挥其社会价值。Taking the alcohol selling of a Trade Company of Shanxi as an example,the research mainly analyzes the utterances of salesmen within the framework of Relevance Theory,and explores the process of ostensive-inferential communication as well as the significance of context constructing in the communication.It is expected to apply the Relevance Theory to the selling practice and provide the corresponding guidance for future selling situations so that the theory can play its social role to a great extent.

关 键 词：关联理论 酒类销售 语用交流技巧 

分 类 号：H030[语言文字—语言学]