业余篮球赛事文化要素重要性探析  

An Analysis of the Importance of Cultural Elements in Amateur Basketball Games

作　　者：张源天 周丽君[1] 宋万翔 ZHANG Yuan-tian;ZHOU Li-jun;SONG Wan-xiang(Institute of Sports Science and Technology,Zhejiang University,Hangzhou 310058,China;Zhejiang Technical Insititntc of Economics,Hangzhou 310018,China)

机构地区：[1]浙江大学教育学院体育学系,浙江杭州310058 [2]浙江经济职业技术学院,浙江杭州310018

出　　处：《浙江体育科学》2021年第4期23-28,32,共7页Zhejiang Sport Science

摘　　要：运用文献资料、深度访谈、问卷调查等研究方法解析篮球文化、体育赛事文化的内涵,结合利益相关者理论,围绕业余篮球赛事的利益相关者对业余篮球赛事文化要素构成及要素的重要性展开研究。在理论上为文化与赛事的研究提供了参考和新的拓展,在实践上促进篮球文化与体育赛事文化的建设,有助于发挥文化对业余篮球赛事的价值,推动国内业余篮球赛事发展。This paper uses literature,in-depth interviews,questionnaires,and other research methods to analyze the connotation of basketball culture and sports event culture,combined with stakeholder theory,and conducts research on the composition and importance of the cultural elements of amateur basketball events by stakeholders of amateur basketball events.In theory,it provides references and new developments for the study of culture and events,and promotes the construction of basketball culture and sports event culture in practice,which helps to give play to the value of culture to amateur basketball events and promote the development of domestic amateur basketball events.

关 键 词：业余篮球 赛事文化 利益相关者 要素 

分 类 号：G80-05[文化科学—运动人体科学]