“体育+文化创意”--冬奥文化与创意设计的融合创新策略  

“Sports+Cultural Creativity”--Integration and Innovation Strategy of Winter Olympic Culture and Creative Design

作　　者：张宁[1] 吴军伟[1] ZHANG Ning;WU Junwei(College of Arts,Hengshui University,Hengshui,Hebei 053000,China)

机构地区：[1]衡水学院美术学院,河北衡水053000

出　　处：《衡水学院学报》2021年第4期30-35,共6页Journal of Hengshui University

基　　金：河北省社会科学发展研究2020年度课题(20200605015)。

摘　　要：丰富的奥运文化为文化创意设计项目拓展提供了诸多可能性。以文化创意设计为手段,加快2022年北京冬奥会体育文化与创意产业融合发展,创新奥运文化服务的内容和方式,可在运动器材(装备)研发、运动服装(饰品)研发、冬奥体育文化动漫产业及周边衍生品开发、奥运文化电子游戏及仿真运动体验产品研发、赛事运动周边产品设计开发、体育数字媒体艺术及文博周边艺术品开发、举办体育IP创意开发赛、开发冬奥文化元素的邮品和纪念币、开发冬奥体育文化景观雕塑艺术项目、开发冬奥体育文化玩具(教具)、开发音乐舞蹈等奥运文化主题艺术形式、开发奥运文化创意产业园区项目、奥运文化虚拟博物馆项目、开展体育文化节事活动和竞赛表演等15个方面进行多元化对接融合,提出未来冬奥文化与创意设计产业的可持续发展方向。The rich Olympic culture provides many possibilities for the extension of cultural innovation design projects.Cultural innovation design plays an important role in accelerating the integrated development of sports culture and creative industries of 2022 Beijing Winter Olympic Games,as well as the innovation of content and styles of Olympic culture services.These mentioned aspects benefit the research and development of sports equipment,sportswear(jewelry),cultural animation industry and peripheral derivatives of winter Olympic Games,electronic games and simulated sports experiential products,sports peripheral products,sports digital media art and peripheral artwork of cultural exposition.They also help to host innovative sports IP competitions,develop stamps and commemorative coins with Winter Olympic culture elements,character the sculpture art projects of the landscape of winter Olympic Games,develop the toys(teaching aids)for Winter Olympic Games,develop the music,dance and performing markets for Olympic Games,develop the Olympic Cultural and Creative Industry Park Projects,develop the Olympic Culture Virtual Museum Projects,host the physical culture activities,competitions and performance.We propose the sustainable development direction of future Olympic culture and innovative design industries by fusing multiple elements.

关 键 词：奥运文化 文化创意 融合 策略 

分 类 号：G80-05[文化科学—运动人体科学] G811.21[文化科学—体育学]