阜城剪纸文化与文创设计策略  

Research on Fucheng Paper-cut Culture and Cultural Creative Design Strategies

作　　者：申献双[1] SHEN Xianshuang(College of Art,Hengshui University,Hengshui,Hebei 053000,China)

机构地区：[1]衡水学院美术学院,河北衡水053000

出　　处：《衡水学院学报》2021年第4期67-71,共5页Journal of Hengshui University

基　　金：衡水学院校级课题资助项目(2020SK01)。

摘　　要：阜城剪纸文化品牌内涵提升应遵循以设计思维为导向,以地域文化源点、品牌定位、剪纸人才培育为着力点;通过剪纸文创产品设计、整合营销、共创数字平台建立阜城剪纸文化品牌推广路径。通过提升剪纸文化内涵,聚焦剪纸文创产品推广信息反馈,打造阜城剪纸文化品牌,使阜城剪纸非遗文化得以永续发展。The promotion of the brand connotation of Fucheng paper-cut culture should follow the design thinking as the guide,and the strategy of geographical cultural origin,brand positioning,and paper-cut talent cultivation as the focus.The way of promoting Fucheng paper-cut culture brand was formed through paper-cut cultural and creative product design,integrated marketing,and co-creation of digital platforms,etc..The path of enhancing the cultural connotation of paper-cutting culture,focusing on the feedback of the promotion of paper-cutting cultural and creative products,and jointly building the Fucheng paper-cutting cultural brand was taken to realize the sustainable development of the paper-cutting intangible cultural heritage.

关 键 词：阜城 剪纸文化 非物质文化遗产 文创设计 

分 类 号：G124[文化科学]