省域学科联盟品牌构建策略探究--以福建省化学学科为例  

The Brand Construction Strategy of Provincial Discipline Alliance:Case Study of Fujian Province Chemistry Discipline

作　　者：王素娜 詹庆东[1] Wang Suna;Zhan Qingdong(Fuzhou University Library,Fuzhou Fujian 350100)

机构地区：[1]福州大学图书馆,福建福州350100

出　　处：《情报探索》2021年第7期38-45,共8页Information Research

基　　金：教育部产学合作协同育人项目“《情报分析与预测》教学内容和课程体系改革研究”(项目编号:201902323016)成果之一。

摘　　要：[目的/意义]建立学科联盟不仅能够加快“双一流”高校建设,更能通过高校与学科之间的联合联动效应,强化自身建设,创新学科发展机制,从而提升区域学科竞争力。[方法/过程]以Web of Science数据库为统计源,在客观分析福建省高校学科分布情况的基础上,通过识别优势学科,发现现有的学科分布和结构特点,探讨其外在保障与内生动力。[结果/结论]利用管理学中品牌管理理论,从主体界定、目标树立、内外联动、资产提升四个环节入手,提出福建省化学学科联盟的具体建设路径,为区域跨机构优势学科联盟的构建提供参考。[Purpose/significance]The establishment of discipline alliances can not only speed up the construction of double first-class,but also strengthen self-construction and innovate disciplines mechanism by the joint linkage effect between universities and disciplines to enhance the competitiveness of regional disciplines.[Method/process]The paper takes Web of Science database as statistical data source based on the objective analysis of discipline distribution of universities in Fujian,finds out the characteristics of existing discipline distribution and structure by identifying the dominant disciplines,and discusses its external guarantee and endogenous power.[Result/conclusion]The paper uses brand management theory of management,proposes specific construction path of the Fujian Chemical Discipline Alliance starting from four links of subject definition,goal establishment,internal and external linkage,and asset enhancement,so as to provide reference for constructing regional cross-institutional dominant discipline alliance.

关 键 词：优势学科 区域竞争力 学科联盟 品牌管理 跨机构 

分 类 号：G250[文化科学—图书馆学]