生鲜农产品“县乡村”冷链上行物流组织模式研究——以乡村振兴背景下的长株潭地区为例  

Research on the Upstream Logistics Organization Mode of Fresh Agricultural Products in“County-Town-Village”Cold Chain——A Case Study of Chang-Zhu-Tan Region under the Background of Rural Revitalization

作　　者：肖云梅 方炎申 刘琼[1] 刘一[1] XIAO Yunmei;FANG Yanshen;LIU Qiong;LIU Yi(Hunan Software Vocational Institute,Xiangtan 411201,China)

机构地区：[1]湖南软件职业学院,湖南湘潭411201

出　　处：《物流科技》2021年第7期146-150,共5页Logistics Sci-Tech

基　　金：2020年湖南省哲学社会科学基金一般项目“智慧共享物流助推湖南乡村振兴的机制和路径研究”(20YBA149)。

摘　　要：乡村振兴,物流先行。文章立足于乡村振兴战略,对长株潭地区生鲜农产品冷链上行物流组织模式进行研究,构建了“县—乡—村”三级冷链物流组织模式,通过整合纯农户、种植基地、农产品个体户、专业合作社等生鲜农产品,利用村级公益组织如村委会、村级办事处等、完善的村邮工程、可以辐射到村的小卖部(便利店)、村级加工型企业定时定点进行村级农产品集聚,乡镇运输服务站、客运站、邮政、电商服务网店进一步在乡镇集散,最后配送至城市的千家万户,此模式旨在探讨长株潭地区生鲜农产品进城组织模式,打通进城第一公里,促进农民增产增收,更好地带动长株潭农村经济以及区域经济更快的发展。Rural revitalization,logistics first.Based on the rural revitalization strategy,the article studies the cold chain upstream logistics organization model of fresh agricultural products in Changsha,Zhuzhou and Xiangtan areas,and builds a“county-township-village”three-level cold chain logistics organization model,which integrates pure farmers,planting bases,and agricultural products.Self-employed,professional cooperatives and other fresh agricultural products,use village-level non-profit organizations such as village committees,village-level offices,etc.,complete village post projects,small shops(convenience stores)that can be radiated to the village,and village-level processing enterprises.Village-level agricultural products gather,and township transportation service stations,passenger stations,postal services,and e-commerce service online stores are further distributed in towns and towns,and finally distributed to thousands of households in the city.This model aims to explore the organization mode of fresh agricultural products entering the city in Changzhutan,to open up the first kilometer into the city,promote farmers to increase production and income,and better promote the greater development of the rural economy of Changsha,Zhuzhou and Xiangtan and the regional economy.

关 键 词：生鲜农产品 “县乡村”冷链物流 乡村振兴 

分 类 号：F304.3[经济管理—产业经济]