基于B2C跨境电子商务模式的研究  

Research on the Model of B2C Cross-border E-commerce

作　　者：陈庆盛 CHEN Qingsheng(Huali College,Guangdong University of Technology)

机构地区：[1]广东工业大学华立学院

出　　处：《中国商论》2021年第13期34-36,共3页China Journal of Commerce

基　　金：广东省教育厅2018年校企合作协同育人项目(PROJ999832208187461632);教育部2020年产学合作协同育人项目(202002294058).

摘　　要：随着移动互联网技术的普及、智能手机的发展,中国B2C跨境电子商务市场将继续增长和扩大,成为中国外贸发展的推动力。本文首先采用SWOT法分析了中国B2C跨境电子商务模式的优势和劣势、机会和威胁;其次指出了我国B2C跨境电子商务模式发展中存在的问题;最后,对促进我国B2C跨境电子商务模式健康发展提出了一些建议,并对此进行了总结。With the popularization of mobile internet technology and the development of smart phones,China’s B2C crossborder e-commerce market will continue to grow and expand,becoming a driving force for the development of China’s foreign trade.This article first uses the method of SWOT to analyze the advantages and disadvantages,opportunities and threats of China’s B2C cross-border e-commerce model;secondly,it points out the problems in the development of China’s B2 C crossborder e-commerce model;finally,some suggestions are put forward to promote the healthy development of B2C cross-border e-commerce model in China,and the article is summarized.

关 键 词：B2C 跨境电子商务模式 SWOT 存在问题 发展建议 

分 类 号：F724.6[经济管理—产业经济]