政府支持视角下草原丝绸之路“那达慕”文化品牌建设的几点思考  

Thoughts on the Construction of the"Nadam"Cultural Brand on the Grassland Silk Road from the Perspective of Government Support

作　　者：徐慧颖[1] 李凤新 Xu Huiying;Li Fengxin(Inner Mongolia Normal University,Hohhot,Inner Mongolia 010022)

机构地区：[1]内蒙古师范大学体育学院,内蒙古呼和浩特010022 [2]内蒙古师范大学,内蒙古呼和浩特010022

出　　处：《呼伦贝尔学院学报》2021年第3期92-95,共4页Journal of Hulunbuir University

基　　金：2019年国家社会科学基金项目“草原丝绸之路背景下‘那达慕’文化传播及融合的发展研究”(19BTY035)。

摘　　要：草原丝绸之路是横贯欧亚草原,连接东西方的大路桥,也是历史厚重、影响深远的文化通道。“那达慕”是集盛大集会,文化传播、娱乐、贸易为一体的文化活动。“那达慕”文化是草原文化的重要组成部分。本研究试图探索政府支持下草原丝绸之路“那达慕”文化品牌建设:依靠国家、当地政府高度重视,制定纲领,提出政策,设立专项资金;依靠地区、国际间文化交流活动,提升“那达慕”文化品牌交流空间;依靠政府、企业与民间组织的切实配合,打造现代“那达慕”文化品牌。希望为“那达慕”文化品牌发展提供可借鉴参考。The grassland silk road is a large road bridge that traverses the Eurasian grasslands and connects the east and the west.It is also a cultural passage with a profound history and far-reaching influence."Nadam"is a cultural event that integrates grand gatherings,cultural dissemination,entertainment and trade."Nadam"culture is an important part of grassland culture.The research attempts to explore the construction of the cultural brand of"Nadam"on the grassland silk road under the support of the government:relying on the national and local governments to attach great importance to formulating guidelines,proposing policies,and setting up special funds;relying on regional and international cultural exchange activities to enhance the cultural brand of"Nadam"exchange space;relying on the effective cooperation of the government,enterprises and non-governmental organizations to create a modern"Nadam"cultural brand.Hope to provide reference for the promotion and development of"Nadam"cultural brand.

关 键 词：草原丝绸之路 “那达慕” 文化品牌 建设 

分 类 号：G124[文化科学]