少数民族地区农业电子商务盈利模式研究——以威宁县为例  

Research on Profit Model of Agricultural E-commerce in Ethnic Region:A Case Study in Weining County

作　　者：王亮[1] 王倩 WANG Liang;WANG Qian(School of Finance&Economics,University of Sanya,Hainan 572022,China)

机构地区：[1]三亚学院财经学院,海南三亚572022

出　　处：《海南广播电视大学学报》2021年第2期91-98,共8页Journal of Hainan Radio & TV University

摘　　要：我国农业电子商务的纵深发展,大大缩减了农产品贸易的流通环节,长期来看对优化农产品贸易模式和助力少数民族地区经济发展具有重要意义。通过对威宁县18家涉农电子商务企业的经营现状和盈利模式实地调查,发现当前威宁县农业电子商务企业普遍存在产品种类单一、产品缺乏创新性、品牌意识薄弱、缺乏核心竞争力、对外营销能力不足、产品标准化程度低等问题。针对上述问题,提出优化盈利模式的建议。The deep development of agricultural E-Commerce in China has greatly reduced the intermediate links of agricultural products trade.In the long run,it has dual significance for optimizing agricultural trade patterns and assisting rural poverty alleviation.Through a field investigation of the business status and profit model of 18 agriculture-related E-Commerce enterprises in Weining County,this paper sorts out many problems in the current agricultural E-Commerce enterprises,such as few product category,absence of innovation,weak brand awareness,lack of core competitiveness,insufficient external marketing and low product standardization.It thus puts forward strategies and suggestions for optimizing profit models.

关 键 词：少数民族地区 农业 电子商务 盈利模式 优化 

分 类 号：F327.9[经济管理—产业经济]