基于自组织机制的互联网舆情治理  

Internet Public Opinion Governance Based on Self-organization Mechanism

作　　者：卢金荣 黄碧真 LU Jinrong;HUANG Bizhen(Business School,Minnan Normal Universtiy,Zhangzhou Fujian,363000,China)

机构地区：[1]闽南师范大学商学院,福建漳州363000

出　　处：《西南石油大学学报（社会科学版）》2021年第4期40-50,共11页Journal of Southwest Petroleum University(Social Sciences Edition)

基　　金：福建省创新战略研究项目“基于自组织机制的互联网舆情的创新性治理战略研究以新冠肺炎疫情防控舆情的治理为例”(2020R0075)。

摘　　要：互联网时代,我国网络空间舆情的防控和治理面临着严峻的考验。但是,互联网本质是一个自组织系统。以互联网舆情的自组织演化为视角,运用AMOS和SPSS软件对政府行为、媒体行为、意见领袖行为、网民行为和网络舆情发展进行实证调研,并对网络舆情的主体影响因素进行实证分析。研究发现:政府行为、媒体行为、意见领袖行为均对网民行为具有显著正向影响,政府倡导的舆论导向、媒体之间的协作关系、意见领袖的舆论观点、网民以及第三方力量的介入都将影响网络舆情的传播与演化。基于我国在应对新冠肺炎疫情舆情防控经验,自组织视角下的网络舆情治理需要重视意见领袖的作用、强化媒体协作关系、保持舆情要素的非线性作用、注重引领网络道德风尚。In the internet era,public opinion management in cyberspace in China is faced with a severe challenge.The internet is a self-organizing system.From the perspective of the self-organizing evolution of internet public opinion,this paper uses AMOS and SPSS to conduct empirical research on the five dimensions of government behavior,media behavior,opinion leader behavior,netizen behavior and the development of internet public opinion,and makes an empirical analysis of the main influencing factors of internet public opinion.The study reveals that government behavior,media behavior and opinion leader behavior have a significant positive impact on the behavior of internet users.The direction of public opinion advocated by the government,the collaborative relationship between the media,opinion leaders’opinions,the intervention of internet users and the third party will affect the spread and evolution of internet public opinions.China’s experience in internet public opinion management during COVID-19 pandemic time prove that to direct internet public opinion it is important to take opinion leaders and media collaboration seriously so that they exert positive influence on internet public opinion.

关 键 词：自组织 网络舆情 舆情治理 意见领袖 新冠肺炎 

分 类 号：G203[文化科学—传播学]