基于电商“直播助农”模式的阜蒙县脱贫渠道研究  

Research on the Poverty Alleviation Channels in Fuxin Mongolian Autonomous County Based on the E-Commerce Mode of"Using Live to Help Agriculture"

作　　者：包吉 朱文君 徐晶晶 刘旸[1] BAO Ji;ZHU Wen-jun;XU Jing-jing;LIU Yang(School of Economics and Management,Dalian University,Dalian 116622,China)

机构地区：[1]大连大学经济管理学院,辽宁大连116622

出　　处：《中小企业管理与科技》2021年第23期114-115,共2页Management & Technology of SME

基　　金：国家大学生创新创业训练计划项目(202011258022)资助。

摘　　要：农业产业发展是落实乡村振兴战略和减少相对贫困的重要路径,而农产品网络直播能够扩宽区域特色农产品的营销渠道。论文通过对阜蒙县“直播助农”模式的发展和应用现状的分析,发现了阜蒙县在电商直播发展中存在的问题,并提出了进一步发展该模式的对策,为促进农民脱贫致富提供参考。The development of agricultural industry is an important way to implement the strategy of rural revitalization and reduce relative poverty,and the live broadcasting of agricultural products can broaden the marketing channels of regional characteristic agricultural products.Based on the analysis of the development and application status of the mode of"using live to help agriculture"in Fuxin Mongolian Autonomous County,this paper finds out the problems existing in the development of e-commerce live broadcasting in Fuxin Mongolian Autonomous County,and puts forward the countermeasures for further developing this mode,so as to provide a reference for promoting farmers to eliminate poverty and become rich.

关 键 词：电商 “直播助农” 阜蒙县 

分 类 号：F323[经济管理—产业经济]