疫情冲击下我国滑雪旅游业发展的现实困境及应对之策  

The Practical Difficulties and Countermeasures of China’s Skiing Tourism Development under the Impact of COVID-19 Pandemic

作　　者：苗春竹[1] 荆立新[1] MIAO Chun-zhu;JING Li-xin

机构地区：[1]哈尔滨体育学院体育人文社会学院,黑龙江哈尔滨150008

出　　处：《哈尔滨体育学院学报》2021年第4期42-46,共5页Journal of Harbin Sport University

基　　金：2018年度黑龙江省经济社会发展重点研究课题(编号:18233)。

摘　　要：运用文献资料、逻辑分析等研究方法,对处于发展上升期的我国滑雪旅游业因疫情冲击而引发的困境进行分析。研究结果表明:短期内虽受到疫情影响,但从长期来看并未改变滑雪旅游业蓬勃发展的良好趋势。同时利用这个“空窗期”予以重新审视和思考行业的优势和不足,对推动滑雪企业复业后提质增效,推进我国滑雪旅游业向高质量发展目标积极迈进具有十分重要的现实意义。因此,提出加强行业风险管理,提高危机反应和处理能力;加快引导产业结构优化,提升资产价值;升级消费体验感受,提高行业品质;整合供应链,打造产业合作共同体;谋求多元产业汇聚融合,加快培育产业发展新业态等建议。By using the method of literature review,this paper analyzes the plight of China’s skiing tourism industry Under the Impact of COVID-19 Pandemic.The study found that although affected by the epidemic situation in the short term,it did not change the good trend of the vigorous development of skiing tourism in the long run.At the same time,using this“empty window period”to re-examine and think about the advantages and disadvantages of the industry is of great practical significance to promote the ski enterprises to improve quality and efficiency after the resumption of business,and to promote China’s skiing tourism to actively move forward to the goal of high-quality development.Therefore,this paper puts forward some suggestions,such as strengthening industry risk management,improving crisis response and handling capacity,accelerating the optimization of industrial structure and improving asset value,upgrading consumption experience and improving industry quality,integrating supply chain to create industrial cooperation community,seeking multi industry convergence and accelerating the cultivation of new industrial development formats.

关 键 词：新冠疫情 滑雪旅游业 发展困境 应对策略 

分 类 号：G80-05[文化科学—运动人体科学]