中国元素在日本动画中的表征及影响  

The Representation and Influence of Chinese Elements in Japanese Animation

作　　者：戴辛夷 沈晓静[2] DAI Xin-yi;SHEN Xiao-jing(School of Media and Communication,Shanghai Jiaotong University,Shanghai 200240;School of Public Administration,Hohai University,Jiangsu Nanjing 211100)

机构地区：[1]上海交通大学媒体与传播学院,上海200240 [2]河海大学公共管理学院,江苏南京210098

出　　处：《艺术百家》2021年第3期109-116,共8页Hundred Schools In Arts

摘　　要：日本动画中有大量的中国元素,包括中国文化中的哲学思想、神话传说、武术功夫、文学经典、城池建筑、服饰器物、饮食风俗等。日本动画依据中日两国共享的“文化信码”,选择本国受众熟悉的中国传统和经典中的标志性元素,采用表象化移用和具象化改编的方式,表征日本国家意识形态和民族价值观。从20世纪60年代至今,伴随中日关系从平和友好到抵制对立的变迁,日本动画中的中国元素表征,经历了搬用和致敬中国文化、认同中国文化到贬损中国文化、丑化中国人和中国国家形象的过程。此外,日本动画基于民族传统、民族心理和商业市场的需求,以“萌”“性”与“暴力”为卖点对中国元素进行改编,导致中国元素失真转义。随着日本动画的国际传播,其中携带的中国元素和中国文化的内涵也在世界范围内遭到曲解。There are a large number of Chinese elements in Japanese animation,including philosophical thoughts,myths and legends,martial arts and Kungfu in Chineseculture,literary classics,city architecture,clothing utensils,food customs,etc.Based on the "cultural letter code" shared by China and Japan,Japanese animation selects the iconic elements of Chinese traditions and classics familiar to the audience in the country,and adopts representational transfer and concrete adaptation to represent Japan’s national ideology and national values.From the 1960s to the present,with the changes in Sino-Japanese relations from peaceful and friendly to resistance to opposition,the representation of Chinese elements in Japanese animation has experienced the use of and tribute to Chinese culture,identification with Chinese culture,to derogation of Chinese culture,and vilification of Chinese people and the Chinese country.Image process.In addition,Japanese animation is based on national traditions,national psychology and the needs of the commercial market.It uses "sprouting", "sex" and "violence" as selling points,and adapts Chinese elements accordingly and incorporates animations,resulting in distortion of Chinese elements.With the international spread of Japanese animation,the Chinese elements and the connotation of Chinese culture carried in it have also been misinterpreted worldwide.

关 键 词：中国元素 日本动画 表征 影响 

分 类 号：J50[艺术—艺术设计]