The Consumption of a ‘Self-development’ Product or Service: Take the Dance Club at Copenhagen Business School as an Example  

作　　者：Yuzhi Lu 

机构地区：[1]Ritsumeikan Asia Pacific University,Beppu 874-0000,Japan

出　　处：《Proceedings of Business and Economic Studies》2021年第1期46-50,共5页商业经济研究（百图）

摘　　要：This research takes the Dance Club at Copenhagen Business School as an example to attempt to explain consumption behaviors of a‘self-development’product,using qualitative methods.With 3 different qualitative methods,the researcher analyzes the consumption behavior in culture perspective,consumer rituals,identity and consumption/selves in transition.The dancing classes have many virtues to contribute to the identity construction of female college students and the research gives the a clear understanding of female college students’consumer behaviors in dancing classes.Upon understanding,marketers will have a clearer insight into the current market and trend.

关 键 词：Self-development product Consumer Behavior Qualitative Methods 

分 类 号：H31[语言文字—英语]