Memetics:A Practical Translation Theory in Business Environment-Take Safeguard as an Example  

作　　者：Lu Yuan Xiangting He Qianying Quan 

机构地区：[1]Leshan Normal University,China

出　　处：《Journal of Contemporary Educational Research》2021年第4期95-98,共4页当代教育研究（百图）

摘　　要：Brand name translation plays an important role in foreign trade.From the perspective of memetics,this paper analyzes the sales and popularity of Luxury and Safeguard in China,discusses the persistence of Memetics and the cross-language transmission of brand memes,which is helpful for translators to translate authentic brand names,so as to speed up the reproduction and dissemination of brand names,increase the probability of becoming a strong meme,and enhance the international popularity of brands.

关 键 词：Brand name translation MEMETICS MEME Translation strategy LONGEVITY 

分 类 号：F42[经济管理—产业经济]