区块链技术赋能体育健身产业的理论阐释、应用实例与推进策略——以上海角马私教APP为例  

Theoretical Explanation,Application and Promotion Strategy of Blockchain Technology Enabling Sports Fitness Industry:Taking Shanghai Wildebeest Private Teaching APP as an Example

作　　者：牟粼琳[1,2] 孙笑 沈克印[1,2] 李红辛 李欣芮 MOU Linlin;SUN Xiao;SHEN keyin(School of Economics&Management,Wuhan Sports Univ.,Wuhan 430079,China;Sports Social Sciences Research Centre,Wuhan Sports Univ.,Wuhan 430079,China;Graduate School,Wuhan Sports Univ.,Wuhan 430079,China)

机构地区：[1]武汉体育学院经济与管理学院,湖北武汉430079 [2]武汉体育学院体育社会科学研究中心,湖北武汉430079 [3]武汉体育学院研究生院,湖北武汉430079 [4]武汉体育学院体育工程与信息技术学院,湖北武汉430079

出　　处：《武汉体育学院学报》2021年第7期72-79,87,共9页Journal of Wuhan Sports University

基　　金：国家社会科学基金后期资助项目(20FTYB013);国家体育总局决策咨询研究项目(2021-B-09-2);武汉体育学院青年教师科研基金项目(2016QS08)。

摘　　要：“区块链+健身产业”是以科技创新为核心驱动力的新业态,是数字化时代体育健身产业创新发展的新动能。以案例分析法、专家访谈法、文献归纳法等基于上海角马私教APP的案例对区块链技术进行理论阐释,探讨区块链底层技术在上海角马私教APP中的贡献,挖掘区块链在整个健身产业中应用的困境,提出区块链赋能体育健身产业高质量发展的推进策略。研究认为区块链在体育健身产业中的应用面临着新技术投资力度不够,科技化赋能健身产品不足,智能健身群体覆盖率不高,专业化健身指导服务缺乏,技术发展不成熟,健身产业应用壁垒多,区块链监管不到位,复合型人才匮乏等困境,需赋能“新基建”,加强统筹规划和完善监管体系;深化区块链植入场景,保障其高效落地;线上线下模式相结合,加快健身产业转型和升级;构建区块链健身产业“云平台”,提升健身公共信息服务水平;培养高素质复合型人才,优化智力支持。“Blockchain and Fitness”is a new business form with scientific and technological innovation as the core driving force,and a new driving force for the innovative development of sports fitness industry in the digital era.With case analysis,expert interview,literature induction and so on,based on Shanghai Wildebeest Private Teaching APP case,this paper analyzed the theory of Blockchain,the contribution of the application of the Blockchain bottom technology of Shanghai Wildebeest Private Teaching APP,revealing the application difficulties of the Blockchain in the whole fitness industry,and put forward the promotion strategy of high-quality development of Blockchain-enabled sports fitness industry.The application of Blockchain in the sports and fitness industry did not have sufficient investment in new technologies,sufficient scientific and technological fitness products.There was low coverage of intelligent fitness groups,lack of specialized fitness guidance services,immature technological development.There were many barriers to the application in the fitness industry.There was poorly regulated supervision on Blockchain and short supply of:inter-disciplinary talents and so on.It was important to build new infrastructure,to strengthen overall planning and improve top-level design;to deepen the implantation of Blockchain to ensure its efficient landing,to combine online and offline modes to speed up the transformation and upgrading of fitness industry;to build cloud platform for Blockchain fitness industry,to improve the level of fitness public information service,to cultivate high-quality talents,and to optimize intellectual support.

关 键 词：体育产业 健身产业 区块链技术 技术赋能 上海角马私教APP 

分 类 号：G80-05[文化科学—运动人体科学]