数字经济驱动体育产业高质量发展的理论逻辑、现实困境与实施路径  

Theoretical Logic,Practical Dilemma and Implementation Path of High Quality Development of Sports Industry Driven by Digital Economy

作　　者：任波 黄海燕[1] REN Bo;HUANG Haiyan(School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China;School of Physical Education,Yancheng Teachers University,Yancheng 224002,Jiangsu,China)

机构地区：[1]上海体育学院经济管理学院,上海200438 [2]盐城师范学院体育学院,江苏盐城224002

出　　处：《上海体育学院学报》2021年第7期22-34,66,共14页Journal of Shanghai University of Sport

基　　金：国家社会科学基金重大项目(19ZDA355);国家社会科学基金青年项目(20CTY007);教育部人文社会科学研究一般课题(16YJC890026)。

摘　　要：在后疫情时代,数字经济已成为驱动体育产业高质量发展的重要引擎。分析体育产业高质量发展的内涵与维度、数字经济驱动体育产业高质量发展的作用与意义,指出数字经济从宏观、中观、微观3个层面驱动体育产业高质量发展:在宏观层面,数字经济能增加生产要素投入、改变资源配置方式、提高全要素生产率;在中观层面,数字经济能驱动体育产业组织变革、促进体育产业结构优化升级、推动体育产业跨界融合;在微观层面,数字经济能驱动体育企业产生规模经济、范围经济、长尾效应。当前,数字经济驱动体育产业高质量发展尚存在体育产业数字化转型的监管难度大与法律法规滞后并存、体育产业领域的“数字鸿沟”与“数据孤岛”并存、体育企业数字化转型的成本高与周期长并存、体育产业领域的数字化人才短缺与结构性失业风险并存等困境。鉴于此,提出推进体育企业数字化转型、促进数字经济与体育产业深度融合、提升体育产业数字化治理水平等数字经济驱动体育产业高质量发展的实施路径。In the post-epidemic era,digital economy has become an important engine to drive the high quality of sports industry. This paper analyzes the connotation and dimensions of the high-quality development of sports industry,the role and significance of digital economy in driving sports industry are analyzed. It states that digital economy drives the high-quality development of sports industry from three levels of "macro-meso-micro". At the macro level,digital economy can increase the input of production factors,change the mode of resource allocation,and improve the total factor productivity. At the medium level,digital economy can push the reform of sports industry organization,promote the optimization and upgrading of sports industry structure,and improve the cross-border integration of sports industry. At the micro level,digital economy drives sports enterprises to produce scaled economy,scoped economy and long tail effects. At present,high quality sports industry driven by digital economy exists such problems as the difficult digital transformation regulation in sports industry and the lagging laws and rules,the digital gap and data islands,the high cost and long cycle,the digital talents shortage and structural unemployment risks,etc.In view of this,the implementation path of digital economy driving the high-quality development of sports industry,such as promoting the digital transformation of sports enterprises,the deep integration of digital economy and sports industry,and improving the digital governance level of sports industry,is put forward.

关 键 词：数字经济 体育产业 高质量发展 后疫情时代 

分 类 号：G80-05[文化科学—运动人体科学]