品牌故事对城市空间营造的影响因素分析——以中国杭州《印象西湖》为例  

Studies on Influence Factors of Brand Storytelling on Placemaking--Take Impressions of West Lake in Hangzhou of China as an Example

作　　者：周宇 ZHOU Yu(School of Arts,Huaiyin Normal University,Huai an,Jiangsu 223001)

机构地区：[1]淮阴师范学院美术学院,江苏淮安223001

出　　处：《淮阴师范学院学报（哲学社会科学版）》2021年第4期412-420,432,共10页Journal of Huaiyin Teachers College(Social Sciences Edition)

摘　　要：当今世界呈现逐渐走入文化产业时代的趋势。21世纪以来,各国都争相发展文化产业,强调文化产业的重要性。与此同时,各国也在农业、信息、设计等多个与文化产业关联的领域推进产业化与产业升级。《印象西湖》等典型案例的成功之处大致可以总结为:在推动文化产业的发展中讲好“故事”,充分重视并深挖“讲故事”对场所营造的重要影响,总结出“故事”相关因素对场所性和空间营造影响的模型,最终通过实证分析,验证场所营造中各因素之间的相关性。In today s world,it has already entered into intelligence knowledge age and proceeded to the era of the cultural industry.After the 21st century,all countries make their efforts to promote the development of cultural industries and emphasize its importance.In the meantime,agriculture,information,design and other fields are becoming industrialization.From Impressions of West Lake and other typical cases,we can find that the impact of storytelling to places creation.Also,this study will be able to have more in-depth understanding of storytelling and investigate what kind of influences given by storytelling for venue creation.This study presents an imaginary model of storytelling influence regard to place and place re-creation.The purpose is to verify the relevance of each part by empirical analysis.In order to achieve these purposes,there are several targets.

关 键 词：“讲故事” 场所性 空间营造 空间环境设计 体验性 

分 类 号：G124[文化科学]