文旅融合背景下西江千户苗寨文化体验旅游开发研究  

Cultural Experience Tourism Development of Xijiang Miao Village Under the Background of Cultural Tourism Integration

作　　者：李兵珂 杨前进[1] Li Bingke;Yang Qianjin(Chongqing Normal University,Chongqing 400000,China)

机构地区：[1]重庆师范大学,重庆400000

出　　处：《绿色科技》2021年第11期203-206,共4页Journal of Green Science and Technology

摘　　要：基于文旅融合的背景下,通过实地调查的方式,对西江千户苗寨文化资源进行了梳理,分析了其文化体验旅游开发存在的问题。结果发现存在重形式、体验活动少、文化基础设施建设滞后、文化类纪念品制作粗糙的问题。针对以上问题对每类文化资源提出了具体的开发策略:建筑类文化以吊脚楼为例,举办摄影比赛、改造家庭博物馆;民俗节庆类文化设置民俗体验馆、参与节庆民俗体验活动;工艺品制作技艺类文化创办可参与的手工坊、创新旅游纪念品的设计;服饰歌舞类文化可开发大型舞台实景演出类旅游产品;医药饮食类文化设置苗医药疗养会馆、打造可供参观的苗寨医药种植基地。此外,在文化体验旅游开发时应注重文化原真性和体验性,保护文化多样性并针对每种文化资源进行旅游开发。研究可为西江千户苗寨文化体验旅游更好的发展提供参考建议。Based on the integration of culture and tourism,this paper combs and analyzes the problems of cultural experience tourism development in Xijiang Miao village through field investigation.The survey found that there are many problems,such as focusing on forms,few experience activities,lagging cultural infrastructure construction and rough production of cultural souvenirs.In response to the above problems,specific development strategies for each type of cultural resources are proposed.Architectural culture takes stilted buildings an example.Photography competitions are held,and family museums are transformed.Folklore and festival cultures set up a folklore experience hall and participate in festivals and folklore experience activities.Handicraft workshops and innovative tourist souvenir designs can be created for crafts-making skills and culture.Costume,song and dance culture can develop large-scale stage live performance tourism products.Medical food culture sets up the Miao medicine convalescent hall,and builds a Miao village medicine planting base that can be visited.The study draws the following conclusions:in the development of cultural experience tourism,cultural authenticity and experience should be paid attention.Cultural diversity should be protected,and tourism development for each kind of cultural resources should be carried out.The purpose of this study is to provide reference and suggestions for the better development of Xijiang Miao village cultural experience tourism.

关 键 词：文旅融合 文化体验旅游 西江千户苗寨 

分 类 号：G127[文化科学]