Study on the Application of Mongolian Cultural Elements in Mascot Design  

作　　者：Jiayun Hao Wenfeng Xue 

机构地区：[1]Inner Mongolia Agricultural University,Hohhot 010010,China

出　　处：《Journal of Architectural Research and Development》2021年第2期25-29,共5页建筑发展研究

基　　金：Supported by major construction subjects project of Inner Mongolia Agricultural University(Project No.:RC2000000466).

摘　　要：The Mongolian culture is part of China's traditional culture.It is a prairie culture of fusion Mongolian wisdom for nearly a thousand years.This article briefly introduces the basic concepts of mascots and Mongolian cultural elements,and carries out a design practice by using the horse culture,color matching,boke clothing in the Mongolian cultural elements.The white horse mascot was designed by combining with national culture.It can be found that Mongolian traditional culture is a huge resource treasure house for mascot design through design practice,and the design of mascot is the characteristic of the era that inherits the development of Mongolian culture.The integration of Mongolian culture and mascot design can achieve mutual benefit.

关 键 词：MASCOT Mongolian cultural elements Mascot design The traditional culture 

分 类 号：H31[语言文字—英语]