新冠肺炎疫情期间农牧民健康信息传播研究--以内蒙古自治区西部六个牧区旗为例  

A Study on the Information Dissemination of Coronavirus Disease in Pastoral Area of Inner Mongolia

作　　者：谢新洲[1] 温婧 XIE Xin-zhou;Wen Jing

机构地区：[1]北京大学新媒体研究院,北京100871

出　　处：《首都师范大学学报（社会科学版）》2021年第3期161-170,共10页Journal of Capital Normal University：Social Science Edition

基　　金：国家自然科学基金重点项目“新媒体发展管理理论与政策研究”(71633001)的成果之一。

摘　　要：已有的健康信息传播研究表明,将医学研究的部分成果转化为公众可以接受的健康知识,再通过多种渠道进行传播,可以教育公众,改变公众的态度,并推动公众采取科学有效的预防行为。本研究以“知-信-行”模型为理论框架,探讨新冠肺炎疫情期间影响农牧民知识知晓率的因素,以及知识知晓率、感知威胁性和行为的关系。从六个牧区旗收到的312份问卷的分析结果表明:新闻媒介接触和新闻关注与知识的知晓率呈正相关,农牧民的年龄、居住地和收入等单因素差异对新冠肺炎疫情知识的知晓率有统计学意义。Existing health communication studies suggest that we can change the attitude of the public,and educate them to adopt scientific preventive behaviors by transforming part of medical research achievement into acceptable health knowledge and disseminating it through various channels.This study,based on the Knowledge-attitude-belief-practice Theory,explores the factors that impact agro-pastoralists’knowledge rate during the outbreak of the new coronary pneumonia.We also explore the correlation between knowledge rate,perceived threat,and behavior.The analysis of 312 questionnaires suggests that news media exposure and news attention are positively related to knowledge rate.Single factor differences,such as age,residential areas and income,had statistical meaning for knowledge rate.A theoretical and practical basis is provided for the future health communication of Knowledge-attitude-belief-practice Theory in agro-pastoral areas.

关 键 词：新冠肺炎疫情信息传播 “知-信-行”理论 农牧民 

分 类 号：G206.7[文化科学—传播学]