媒介融合视域下的乡村文化传播——以河南广播电视台乡村频道为例  

Rural Culture Communication in the Perspective of Media Convergence——Taking the Rural Channel in Henan Broadcasting System as the Example

作　　者：张磊 Zhang Lei(Henan Broadcasting System,Zhengzhou City,Henan Province,450000)

机构地区：[1]河南广播电视台,河南郑州450000

出　　处：《黄河科技学院学报》2021年第7期78-81,共4页Journal of Huanghe S&T College

摘　　要：乡村振兴,文化先行。自十九大提出乡村振兴战略以来,河南广播电视台乡村频道作为河南省覆盖最广、特色最鲜明、影响最大的“三农”专业频道,全方位服务河南省乡村振兴战略。发挥涉农媒体优势,在内容生产上精准聚焦“三农”,深度融合对接,实现小切口、大传播;在媒体融合与新技术应用方面坚持守正创新,统筹技术资源,发挥渠道优势,融合新传播手段,全面助力乡村振兴。For rural revitalization,culture should go first.Since the rural revitalization strategy was proposed in the 19th National Congress of the Communist Party of China,the Rural Channel in Henan Broadcasting System,as a professional channel for“agriculture,rural areas and farmers”with the broadest coverage,the most distinctive feature,and the greatest influence,has served for the rural revitalization strategy in Henan province in an all-round way.Rural channel gives full play to the advantage of agriculture-related media,accurately focuses on“agriculture,rural areas and farmers”as its content,integrates itself in-depth with the aim,and realizes the massive broadcasting with small incision;in terms of media convergence and new technology application,it insists on integrity and innovation,coordinates the technical resources,and gives play to the channel advantages;and it integrates the new means of communication to comprehensively boost rural revitalization.

关 键 词：乡村文化 短视频 新技术 新传播 

分 类 号：G222.3[文化科学]