提升乡镇网点农户贷款营销成效的思考探述  

Thoughts on Improving the Marketing Effect of Farmers'Loans in Township Outlets

作　　者：田野 TIAN Ye(School of Management,Heilongjiang University of Science and Technology,Harbin 150022,China;Moridawadaur Autonomous Banner Rural Credit Cooperative Association,Moridawadaur 162850,China)

机构地区：[1]黑龙江科技大学管理学院,哈尔滨150022 [2]莫力达瓦达斡尔族自治旗农村信用合作联社,莫力达瓦达斡尔族自治旗162850

出　　处：《价值工程》2021年第19期55-56,共2页Value Engineering

摘　　要：在网络时代,传统贷款营销方式已经无法满足乡镇地区广大农户贷款需求,为此,国家将科技金融延伸到了乡镇,增加了乡镇金融机构设置量,积极扩展乡镇金融市场,充分发挥农村信用社的价值作用,为农户提供无息贷款或者低息贷款。本文将简单分析如何提升乡镇网点农户贷款营销成效,希望能为乡镇金融服务管理工作提供参考与借鉴。In the network age,the traditional loan marketing method has been unable to meet the loan demand of the farmers in the township areas.Therefore,the state extends the science and technology finance to the township areas,increases the number of township financial institutions,actively expands the township financial market,and provides the farmers with interest free loans or low interest loans.This paper will simply analyze how to improve the effect of rural credit marketing,hoping to provide reference for the management of rural financial services.

关 键 词：乡镇 网点 农户贷款营销 成效 

分 类 号：F830.6[经济管理—金融学]