数字经济时代中国体育产业数字化转型:动力、逻辑、问题与策略  

Digital Transformation of China's Sports Industry in the Era of Digital Economy:Power,Logic,Problems and Strategies

作　　者：任波 REN Bo(School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China;School of PE,Yancheng Teachers Univer-sity,Yancheng 224002,China)

机构地区：[1]上海体育学院经济管理学院,上海200438 [2]盐城师范学院体育学院,江苏盐城224002

出　　处：《天津体育学院学报》2021年第4期448-455,共8页Journal of Tianjin University of Sport

基　　金：国家社会科学基金青年项目(项目编号:20CTY007)。

摘　　要：数字经济时代,体育产业数字化转型为体育产业高质量发展提供强力引擎。随着新科技革命持续推动、新型数字消费需求持续升级、多重利好政策持续释放,体育产业数字化转型呈现出强劲动力。当前,体育产业具有产业关联性大、需求收入弹性大、生产率上升率大等特征,数字经济具有高成长性、强扩散性、降成本性等特征,为体育产业数字化转型提供发展条件;体育制造业、体育竞赛表演业、体育培训业、体育用品业和体育场馆服务业等数字化转型,为体育产业数字化转型提供发展途径;体育产业数字化转型通过要素数字化、过程数字化、产品数字化等形式,发挥规模经济、范围经济以及长尾效应,进而形成“转型条件—转型途径—转型形式—转型效应”的体育产业数字化转型逻辑。由于我国体育产业数字化转型尚存在数字技术应用不足与数字化人才短缺、体育企业对数字经济认识不足与监管难度大、就业结构性变化与数字鸿沟等问题,提出强化体育产业数字化人才的培养力度、发挥科技平台对体育产业数字化转型的支撑作用、加强体育产业数字化转型的宣传推广、促进数字经济与体育产业的深度融合、提升体育产业数字化的治理能力、增强对体育产业数字化转型企业的政策帮扶等对策建议。In the post epidemic era,the digital transformation of sports industry provides a powerful engine for the high-quality development of sports industry.With the continuous promotion of the new technology revolution,the continuous upgrading of new digital consumption demand and the release of multiple favorable policies,the digital transformation of sports industry has shown a strong momentum.At present,the sports industry has the characteristics of high industrial relevance,high demand income elasticity and high productivity growth rate;Digital economy has the characteristics of high growth,strong diffusion and cost reduction,which provides the development conditions for the digital transformation of sports industry.The digital transformation of sports manufacturing industry,sports competition and performance industry,sports training industry,sporting goods industry and stadium service industry provide the development path for the digital transformation of sports industry;The digital transformation of sports industry takes the form of factor digitization,process digitization and product digitization to give full play to the economies of scale,scope economy and long tail effect,thus forming the digital transformation logic of“transformation condition transformation way transformation form transformation effect”.Due to the digital transformation of sports industry in China is insufficient digital technology application and digital talent shortage,the insufficient understanding of digital economy and sports enterprise regulation is difficult,and structural changes of employment and such problems as the digital divide.This paper puts forward some countermeasures and suggestions,such as strengthening the training of digital talents of the sports industry,playing the supporting role of the scientific and technological platform for the digital transformation of the sports industry,strengthening the publicity and promotion of the digital transformation of the sports industry,strengthening the digital governance ability

关 键 词：体育产业数字化 数字经济 体育产业 数字化转型 

分 类 号：G80-05[文化科学—运动人体科学]