科技期刊传播模式演变与传播能力提升对策研究  

Research on the Evolution of Dissemination Mode and the Promotion Countermeasures of Dissemination Ability of Sci-Tech Journals

作　　者：李艳 敖慧斌 LI Yan;AO Huibin(Editorial Department of Journal of Changzhou University;Editorial Department of Journal of Gannan Medical University)

机构地区：[1]常州大学学报编辑部 [2]赣南医学院学报编辑部

出　　处：《出版与印刷》2021年第3期26-31,共6页Publishing & Printing

基　　金：江苏省科协“精品科技期刊”资助项目(苏科协发[2017]231号)。

摘　　要：文章分析科技期刊传播模式演变的过程及信息传播方式的变化,提出新时代科技期刊的传播策略。通过分析科技期刊的信息传播过程,指出科技期刊在信息传播过程中存在多种传播媒介简单相加、内容生产与表达形式不匹配、多媒介传播互动性差等问题。提出进入智能互联及大数据时代,科技期刊应直面变革与挑战,转变思维模式,充分利用新技术,实现全媒体融合传播,精准满足用户需求,推进增强出版、智慧出版模式,构建智能、立体、交融的学术期刊传播体系。The evolution of publishing modes and the changes in information dissemination methods of sci-tech journals were analyzed,and the dissemination strategy of sci-tech journals in the new era was proposed.By analyzing the information dissemination process of sci-tech journals,the problems such as the simple addition of media,the mismatch between content production and expression forms,and the poor interaction of multi-media communication were pointed out.In the era of intelligent networking and the big data,sci-tech journals should face up to challenges,change their thinking modes,make full use of new technologies,realize omnimedia converged communication,meet the needs of users accurately,promote enhanced publishing modes and intelligent publishing modes,to build an intelligent,stereoscopic and converged academic journal dissemination system.

关 键 词：科技期刊 信息传播 媒体融合 传播障碍 增强出版 智慧出版 

分 类 号：G237.5[文化科学]