红色旅游景区高质量发展影响因素研究——基于DEMATEL-ISM-MICMAC方法  

Research on Factors Influencing the High-quality Development of Red Tourist Attractions:Based on the DEMATEL-ISM-MICMAC Method

作　　者：雷莹 杨红 LEI Ying;YANG Hong(Chongqing Hongyan Alliance Culture Developing Management Center,Chongqing 400043,China;School of Geography and Tourism,Chongqing Normal University,Chongqing 401331,China)

机构地区：[1]重庆红岩联线文化发展管理中心,重庆400043 [2]重庆师范大学地理与旅游学院,重庆401331

出　　处：《云南财经大学学报》2021年第6期100-110,共11页Journal of Yunnan University of Finance and Economics

基　　金：国家社会科学基金项目“乡村振兴战略下西南地区康养旅游产业融合发展机制及实现路径研究”(18BGL147);重庆市重大决策咨询研究项目“进一步深化重庆文旅融合体制机制改革研究”(2019ZB13);重庆红岩联线文化发展管理中心项目“革命类博物馆红色文旅融合发展创新研究”(2020-NBZX002)。

摘　　要：国家一直提倡大力发展红色旅游。明确推动红色旅游景区高质量发展的关键因素,对于全方位解析红色旅游开发模式和创新发展路径具有重要意义。从4个维度分析红色旅游景区高质量发展的影响因素,采用决策试验和评价实验法(DEMATEL)定量揭示各影响因素之间的综合影响程度及其对红色旅游景区高质量发展影响的原因度和中心度,采用解释结构模型(ISM)和交叉影响矩阵相乘法(MICMAC)相结合的方法,进一步分析红色旅游景区高质量发展影响因素的层次结构和整体影响关系,找出红色旅游景区高质量发展的深层核心因素、关键过度因素和直接影响因素,为推动红色旅游景区高质量发展提供科学决策依据。China has always been advocating the development of red tourism vigorously, and it is of great significance to make clear the key factors promoting the high-quality development of red tourist attractions for the purpose of comprehensively analyzing the development model and the innovative development path of red tourism. This paper analyzes the factors influencing the high-quality development of red tourist attractions from four dimensions, and uses Decision Making Trial and Evaluation Laboratory(DEMATEL)to quantitatively reveal the comprehensive influence degree among each factors and the reason and centrality of its impact on the high-quality development of red tourist attractions. Then, by combining Interpretation Structure Model(ISM) and Matrices Impacts Croises-multiplication Appliance Classement(MICMAC), the paper further analyzes the hierarchy and overall relationship of the influencing factors and finds out the core factors, key transition factors and direct influencing factors. The study provides scientific decision-making basis for promoting the high-quality development of red tourist attractions.

关 键 词：红色旅游 高质量发展 DEMATEL-ISM-MICMAC方法 

分 类 号：F59[经济管理—旅游管理]