新媒体环境下体育事件网络舆情的特征与引导策略  

Online Public Opinion of Sports Events in the New Media Environment:Characteristics and Guidance

作　　者：张大志[1] 谷鹏 ZHANG Dazhi;GU Peng(Institute of Physical Education,Soochow University,Suzhou 215021,China;School of Communication,Soochow University,Suzhou 215021,China)

机构地区：[1]苏州大学体育学院,江苏苏州215021 [2]苏州大学传媒学院,江苏苏州215021

出　　处：《体育科研》2021年第4期68-74,共7页Sport Science Research

基　　金：国家社会科学基金项目(20BTY035)。

摘　　要：基于新媒体技术的迅速发展,体育事件引发的网络舆情呈现高频化、复杂化趋势,认为其出现了新的时代特征:新媒体引爆,主流媒体跟进;呈现出多维度的体育舆论场;随信息前置快速流变;体育网络舆情极易走向“后真相”。为了加强体育舆情监测,提高网络舆情应对能力,运用跨学科思维,提出体育事件网络舆情引导策略:加强体育事件网络报道的议程设置;加强多维度体育舆论场建设,平衡话语权与价值观;构筑法治化的网络舆情监管体制;以体育事件为中心,澄清真相,凝聚社会共识。Based on the rapid development of new media technology,the online public opinion triggered by sports events is showing a trend of high frequency and complexity,with new attributes of the times:New media detonates and mainstream media follows up;a multi-dimensional sports public opinion field emerges;rapid flow as information presets;the online public opinion of sports tends to be"post-truth".In order to strengthen the monitoring of sports public opinion and improve the ability to respond to online public opinion,interdisciplinary thinking was used to put forward strategies for guiding online public opinion of sports events:To strengthen the agenda setting of online sports events coverage,facilitate the construction of multi-dimensional sports public opinion fields,balance voice and values,build a legalized online public opinion supervision system,and clarify the truth and build social consensus centering on the sports events.

关 键 词：新媒体 体育事件 网络舆情 后真相 引导 

分 类 号：G80-05[文化科学—运动人体科学]