公共图书馆文创产品开发的策略及实践研究——以安徽省图书馆为例  

Research on the Strategy and Practice of Cultural and Creative Product Development in Public Library--Taking Anhui Provincial Library as an Example

作　　者：周骥 ZHOU Ji(Anhui Tongling library,Tongling,Anhui Province,244000 China)

机构地区：[1]安徽省铜陵市图书馆,安徽铜陵244000

出　　处：《科技资讯》2021年第11期192-194,共3页Science & Technology Information

摘　　要：文化产业的快速发展有利于推动国民经济的增长,促进文化消费的提升,公共图书馆作为文化传播的重要场所,对文化产业发展中有着至关重要的作用。该文通过对公共图书馆文创产品开发的政策支持、公共图书馆的文化价值、营销渠道等方面的优势进行分析,结合安徽省图书馆的经验,对公共图书馆文创产品提出开发策略。最后,从公共图书馆文创体制的创新、与社会力量合作的加强、联盟和总分馆优势的发挥等方面,对公共图书馆文创产品的开发提供新思路。The rapid development of cultural industry is conducive to promoting the growth of national economy and the promotion of cultural consumption.As an important place for cultural communication,public library plays a vital role in the development of cultural industry.This paper analyzes the advantages of policy support,cultural value and marketing channels of public libraries in the development of cultural and creative products.Combined with the experience of Anhui Provincial Library,this paper puts forward the development strategies of cultural and creative products of public libraries.Finally,it provides new ideas for the development of cultural and creative products of public libraries from the following aspects:the innovation of cultural and creative system of public libraries,the strengthening of cooperation with social forces,the exertion of the advantages of alliance and general branch libraries,and so on.

关 键 词：公共图书馆 开发营销 文创产品 实践研究 

分 类 号：G258[文化科学—图书馆学]