政治萌化:网络青年亚文化的新表征形式  

Cute Politics: A New Representation of Internet Youth Subculture

作　　者：崔贺轩 张宁[1] CUI He-xuan;ZHANG Ning(School of Communication and Design,Sun Yat-sen University,Guangzhou 510006,China)

机构地区：[1]中山大学传播与设计学院,广州510006

出　　处：《山东青年政治学院学报》2021年第4期41-48,共8页Journal of Shandong Youth University of Political Science

摘　　要：伴随萌文化在中国的广泛传播,各个领域都出现了萌化现象,青年也将萌元素与政治符号结合来进行政治萌化。政治萌化作为网络青年亚文化的一种新的表征形式,主要表现有政治语言的萌化,萌化表情包,政治符号的漫画和政治符号与萌元素的拼贴等;政治萌化的特点表现为原创内容迷因化传播,内容形式丰富多样,情感取向正向为主,政治表达泛娱乐化,萌化层级两极分化和相关事件多属正面等;政治萌化的产生原因包括网络赋予青年话语权,新技术催生新的文化表征符号,萌文化的流行,政治表达和情感流露及萌化权威以寻求亲近感的诉求等方面。正是萌的正向属性决定了政治萌化的积极面向,使其有了与主流文化良性互动的可能。With the wide spread of cute culture in China,cuteness has appeared in all fields.Young people also combine cute elements with political symbols,which is cute politics.As a representation of Internet youth subculture,cute politics has manifestations such as cute political language,cute emoticons,cartoon of political symbols,and collage of political symbols and cute elements.Cute politics has the characteristics of meme dissemination of original content,rich and varied content forms,positive emotional orientation,pan-entertainment of political expression,polarization of administrative hierarchy and mostly positive related events.The reasons for the emergence of politics include Internet empower young people the right to communication,new technology giving rise to new cultural symbols,the popularity of cute culture,political expression and emotional outpouring,and cute authority to seek affinity.

关 键 词：网络青年亚文化 萌文化 政治萌化 

分 类 号：C913.5[经济管理]