疫情对安徽省文旅企业的影响及对策研究——基于企业高层决策者的调查  

On the Impact of Epidemic on Anhui’s Culture and Tourism Enterprisesand Countermeasures Based on the Investigation of Decision-makers

作　　者：高腾 刘力[1] GAO Teng;LIU Li(School of Tourism and Exhibition,Hefei University,Hefei 230601,China)

机构地区：[1]合肥学院旅游与会展学院,合肥230061

出　　处：《合肥学院学报（综合版）》2021年第3期80-84,共5页Journal of Hefei University：Comprehensive ED

基　　金：安徽省高校人文社会科学项目“旅游目的地负面报道影响机制与回应策略研究——以安徽省为例”(SK2019A0698)资助。

摘　　要：疫情对安徽省文旅企业造成了巨大冲击,文旅企业普遍经营困难。为了规避疫情给文旅企业带来的冲击,以安徽省酒店、旅行社和景区的高管为调查研究对象,采用问卷调查和深度访谈相结合的方式进行相关调研,分析了疫情对文旅企业经营的影响、文旅企业自救和复苏中遇到的问题及需要的政策支持。针对当下疫情防治政策构建及其实效机制,提出了后疫情时代文旅企业复苏发展的对策建议,为安徽省政府制定促进文旅复苏的政策提供决策支撑。The epidemic has caused a huge impact on culture and tourism enterprises in Anhui province,and the culture and tourism enterprises generally encountered difficulties in operation.In order to avoid the impact of epidemic on culture and tourism enterprises,this paper conducts questionnaire surveys and in-depth interviews with senior executives from hotels,travel agencies and scenic spots in Anhui province,and analyzes the impact of epidemic on culture and tourism enterprises operation,the problems encountered in the self-rescue and recovery,and the policy support they need.According to current epidemic prevention and control policy construction and effective mechanism,this paper proposes the countermeasures and suggestions for the recovery and development of culture and tourism enterprises in the post-epidemic era,to provide decision support for the Anhui provincial government to formulate policies to promote the recovery and development of culture and tourism.

关 键 词：疫情应对 危机管理 安徽省文旅复苏 高质量发展 

分 类 号：F592[经济管理—旅游管理]