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作 者:李娜[1] Li Na
机构地区:[1]吉林大学马克思主义学院
出 处:《理论界》2021年第6期84-90,共7页Theory Horizon
摘 要:詹明信的后现代消费文化批判理论是我们透视晚期资本主义社会境况的文化镜像。晚期资本主义社会背景下后现代消费文化的主要表征为:文化商品化、消费主体的自我幻象、消费物的所指——符号和"美德"。文化呈现上的异化状态明显受到晚期资本主义社会资本的扩张逻辑、镜像化的统治逻辑以及文化殖民的霸权逻辑的支配和操控。近年来,文化思潮的不断涌入,启示我们面对后现代消费文化要保持清醒的认识并制定理性的应对策略。摒弃资本的"狰狞"面目,构筑以人民为中心的美好生活需要,就要破除奢侈浪费等不良习俗,营造勤俭节约意识,在抵制消费主义的蔓延中树立科学文明的消费方式。Jameson’s critical theory of postmodern consumer culture is our cultural mirror image to see through the social situation of late capitalism.Under the background of the late capitalist society,the postmodern consumer culture is mainly characterized by the commercialization of culture,the self-illusion of the consumer subject,and the signified of the consumer--symbol and"virtue".The alienation of cultural presentation is obviously dominated and manipulated by the expansion logic of the capitalist society in the late capitalist period,the rule logic of mirroring and the hegemony logic of cultural colonization.In recent years,with the continuous influx of cultural thoughts,we should keep a clear understanding of post-modern consumer culture and develop rational coping strategies.To abandon the"ferocious"appearance of capital and build a better life centered on the people,we should get rid of bad customs such as extravagance and waste,create a sense of thrift and establish a scientific and civilized consumption mode while resisting the spread of consumerism.
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