电商渠道选择与贫困地区农户生产技术效率提升——基于炎陵黄桃种植户微观数据的分析  

Does the Choice of E-commerce Channel Affect the Production Technology Efficiency Level of Farmers?——Taking Yanling Yellow Peach Planting Farmers as An Example

作　　者：罗峦[1] 王亚鲁 LUO Luan;WANG Yalu(College of Economics,Hunan Agricultural University,Changsha 410128,China)

机构地区：[1]湖南农业大学经济学院,长沙410128

出　　处：《东北农业科学》2021年第3期106-110,共5页Journal of Northeast Agricultural Sciences

基　　金：湖南省教育厅重点项目(16A104);湖南省社会科学成果评审委员会立项课题(XSP18YBC171)。

摘　　要：本文基于电商渠道选择有助于促进贫困地区农户技术效率提升的研究假设,通过对湖南省炎陵县黄桃种植户的微观数据调查,利用随机前沿分析模型,对黄桃主产区农户的生产技术效率进行研究。实证分析结果表明,生产性投入中劳动、套袋、肥料等投入对黄桃总产量具有显著影响;当地黄桃生产技术效率均值为0.84,仍具有很大的增长潜力;电商渠道是影响当地农户生产技术效率的重要因素;生产者的年龄、受教育程度以及技术培训、家庭中外出务工人数、交通条件也对桃农的生产技术效率有影响。研究认为,电商渠道的发展能够有效提升农户的生产技术效率。因此,增加农村地区电商覆盖面积,促进贫困地区电商发展,将有效促进当地种植农户生产技术效率的提高。Based on the hypothesis that the selection of e-commerce channels is helpful to improve the technical efficiency of peasant households in poverty-stricken areas, this paper investigates the technical efficiency of farmers in the main producing areas of yellow peach by using the stochastic frontier analysis model through the micro-data survey of peach growers in Yanling County, Hunan Province. Empirical analysis results show that labor, bagging, fertilizer and other inputs have a significant impact on the total output of yellow peach. The average technical efficiency of local yellow peach production is 0.84, which still has great potential for growth. E-commerce channel is an important factor affecting the technical efficiency of local farmers. In addition, the age, education level, technical training, the number of migrant workers in the family and traffic conditions also have effects on the technical efficiency of farmers. It is concluded that the development of e-commerce channels can effectively improve the technical efficiency of farmers′ production. Therefore, increasing the coverage area of e-commerce in rural areas and promoting the development of e-commerce in poverty-stricken areas will effectively promote the improvement of local farmers′production technology efficiency.

关 键 词：生产技术效率 随机前沿模型 技术效率损失 电商渠道 效率提升 

分 类 号：F724.6[经济管理—产业经济]