基于钻石模型的海阳市农产品电商平台竞争力研究  

The Competitiveness of E-commerce Platform of Agricultural Products Based on Diamond Model in Haiyang City

作　　者：孔繁铭 郭彩霞[1] 刘娜 隋好林[1] 陈晓峰[1] Kong Fanming;Guo Caixia;Liu Na;Sui Haolin;Chen Xiaofeng(Yantai Institute of China Agricultural University,Yantai 264670,Shandong,China;Taxation Bureau of Yantai City,Yantai 264000,Shandong,China)

机构地区：[1]中国农业大学烟台研究院,烟台264670 [2]国家税务总局,烟台市税务局,烟台264000

出　　处：《农学学报》2021年第7期104-111,共8页Journal of Agriculture

基　　金：烟台市社会科学规划研究项目“烟台市数字乡村建设路径探索”(YTZX2021-090);中国农业大学烟台研究院URP项目“烟台市农产品电商平台建设与运营模式研究”(U20192003);中国农业大学烟台研究院URP项目“新常态下美丽乡村建设的策略和方法研究”(U20193046)。

摘　　要：农产品电商平台,是当前中国新型农业发展的创新途径之一。农产品电商平台相较于传统农产品销售模式具有更为突出的优势,产业发展更具竞争力。截至2019年上半年,国内形成了多种模式创新发展的农产品电商平台超过3×10^(4)个,极大地促进了农村产业振兴。文章基于钻石模型框架上,通过实地调研具体分析海阳市农产品电商平台发展的要素条件、需求条件、相关支撑产业以及竞争力状况等要素,根据调查结果分析了电商平台发展目前优劣势,对未来扩大规模、提升电商产业竞争力提出建议。E-commerce platform of agricultural products is one of the innovative ways of new agricultural development in China.Compared with the traditional sales model of agricultural products,e-commerce platform of agricultural products has more prominent advantages,and the industrial development will become more competitive.By the first half of 2019,more than 30,000 e-commerce platforms of agricultural products with multiple developmental patterns were established in China,which greatly promoted the revitalization of agriculture and rural industries.Based on the framework of diamond model,elements such as the factor conditions,demand conditions,relevant supporting industries and competitiveness status of the development of e-commerce platform of agricultural products in Haiyang City were analyzed though field research.According to the survey results,the current advantages and disadvantages of the e-commerce platform were explored,and suggestions were put forward on expanding the scale and enhancing the competitiveness of the e-commerce industry in the future.

关 键 词：农产品电商平台 钻石模型 乡村振兴 海阳市 

分 类 号：S-9[农业科学]