2020台湾选举中的报纸媒体议程分析——基于《中国时报》和《自由时报》选举期间报道内容的分析  

Analysis of Newspaper Media Agendas in 2020 Taiwan Election: Based on the Coverage of China Times and Liberty Times during the Election

作　　者：曾继儒 Zeng Jiru(Centre for Chinese Studies,Lancaster University,UK)

机构地区：[1]英国兰卡斯特大学中国研究中心

出　　处：《台海研究》2021年第2期65-73,共9页Cross-Taiwan Strait Studies

摘　　要：2020年台湾地区领导人选举不仅是一场政见上的博弈,也是信息传播的竞争。在媒体议程设置(agenda setting)的影响下,媒体报道的议程对选举中民众所关切的议题有重要影响。根据对台湾《中国时报》和《自由时报》在2019年7月28日(韩国瑜被提名为国民党候选人)至2020年1月10日(选举结束前夕)报道内容的抽样分析,本文发现,选举期间报纸媒体最为关注的议题为"候选人行动"、"台湾经济"、"两岸关系"和"卫生健康",而对于"自然灾害"、"环境保护"和"娱乐八卦"等关注度较低。此分析结果对理解和认识台湾地区领导人选举这一政治活动有重要意义,可能为今后的台湾地区政治研究提供更有价值之切入点。2020 Taiwan election is not only a game of politics but also a competition of information dissemination.Under the influence of its setting, the media agenda has a significant impact on the issues of public concern in the election.Based on a sample analysis of reports in Taiwan’s China Times and Liberty Times from July 28 th, 2019(when Han Guoyu was nominated as the KMT candidate) to January 10 th, 2020(just before the close of the election),this paper finds that during the election, the issues that newspapers paid the most attention to were "candidates’ actions","Taiwan economy","cross-Strait relations" and "health",while "natural disasters","environmental protection" and "entertainment and gossip" receivedless attention.The results are of great significance to the understanding of the election as a political campaign, and may provide a more valuable starting point for further studies on politics in Taiwan.

关 键 词：台湾选举 议题竞争 议程设置 两岸关系 台湾政治 

分 类 号：D675.8[政治法律—政治学]