The Subway as a Medium to Promote Intangible Cultural Heritage  

作　　者：Gao Zhuojun 

机构地区：[1]不详

出　　处：《China & The World Cultural Exchange》2021年第6期45-48,共4页中外文化交流（英文版）

摘　　要：In addition to museums,the subway also serves as a significant vehicle to promote Intangible Cultural Heritage.The subway is an important means of urban transportation and a window to showcase urban culture.The subway is often compared to a mobile museum or a colorful ribbon that links different areas of a city.Intangible Cultural Heritage(ICH)as a symbol of urban culture crystalizes historical developments of a city,bearing distinct local characteristics.In addition to museums,the subway also serves as a significant vehicle to promote intangible cultural heritage.Public spaces,exhibitions and events,advertising media resources,and cultural and creative products in the subway individually or collectively function to maximize the effect of communication,offering an effective and innovative way to activate intangible cultural heritage.

关 键 词：COLLECTIVE offering ADVERTISING 

分 类 号：G26[历史地理—考古学及博物馆学]