政务微博高绩效实施何以实现——基于注意力视角的定性比较分析  

How to Achieve High Performance in Government Microblog——A Qualitative Comparative Analysis Based on Attention Perspective

作　　者：李红艳[1] 唐薇 Li Hongyan;Tang Wei(College of Humanities and Development,Agricultural University of China,Beijing 100083)

机构地区：[1]中国农业大学人文与发展学院,北京100083

出　　处：《甘肃行政学院学报》2021年第2期4-14,124,共12页Journal of Gansu Administration Institute

基　　金：国家社科基金项目“乡村振兴视角下新媒体与乡村治理关系研究”(18BXW077)。

摘　　要：当前,政务微博的发展正在影响和改变着舆论格局、社会治理结构,并成为区域影响力的重要元素。面对不同地区资源要素分布不均的情况,地方政府何以在有限的注意力下合理配置资源以促进政务微博发展、提升数字治理效能,是学界亟待回应的关键问题。为合理阐释各省政务微博实施绩效的生成逻辑,构建注意力基础观分析框架,本文运用模糊集定性比较分析(fsQCA)方法对上述问题予以探讨。研究发现,地方政府政务微博的高绩效实施呈现条件协同、多重并发等特征,其生成逻辑可分为注意力驱动型、组织资源驱动型及经验-竞争驱动型三种模式,并体现出能动性与助推力两种生成机制在其中的渐进性分配与混合作用。与以往强技术性电子政务发展模式不同,充沛的财政资源并非推进政务微博发展的必要条件和核心因素,政府注意力和信息化水平是决定政务微博治理绩效的关键。然而,高强度的注意力虽可在短期内为资源欠发达地区的政务微博发展提供动力,但仍需警惕数字悬浮、技术治理锦标赛等负面结果产生。政务微博最终实施效果仍有赖于构建以公众需求为导向、以增强公众媒介素养为手段的长期发展布局。At present,the development of government microblog is affecting and changing the pattern of public opinion,social governance structure,and becoming an important element of regional influence.In the face of uneven distribution of resources in different regions,how local governments allocate resources reasonably with limited attention to promote the development of government microblog and improve the effectiveness of digital governance is a key issue to be answered by the academic community.In order to reasonably explain the generation logic of the implementation performance of government microblog in each province,and construct the analysis framework of attention based view,this paper uses the method of fuzzy set qualitative comparative analysis(fsqca)to discuss the above problems.The realization of high performance of local government microblog shows the characteristics of"conditional coordination"and"multiple concurrency".Its generation logic can be divided into three modes:attention driven mode,organization resource driven mode and experience competition driven mode,and reflects the gradual distribution and mixed effect of"initiative"and"boost"mechanism.Different from the previous development path of highly technical e-government,abundant financial resources are not the necessary conditions and core factors to promote the development of e-government microblog.Government attention and information base are the key factors to determine the governance performance of e-government microblog.However,although high-intensity attention can provide impetus for the development of government microblog in underdeveloped areas in the short term,we still need to be alert to the negative results such as digital levitation and technology governance Championships.Finally,the final implementation effect of government microblog still depends on the construction of a long-term development layout oriented by people's needs and by means of enhancing people's media literacy.

关 键 词：政务微博 驱动模式 省级政府 注意力基础观 定性比较分析 

分 类 号：D26[政治法律—政治学]