专业虚拟社区知识增殖机理的实证研究——基于情景实验法  

An Empirical Study on the Mechanism of Knowledge Proliferation in Professional Virtual Communities:Based on the Scenario Experiment Method

作　　者：赵欣[1] 李佳倩 赵琳 Zhao Xin;Li Jiaqian;Zhao Lin(School of Economics and Management,Xi’an University of Technology,Shaanxi,710054)

机构地区：[1]西安理工大学经济与管理学院,陕西710054

出　　处：《情报资料工作》2021年第4期48-55,共8页Information and Documentation Services

基　　金：国家自然科学基金“在线社区的知识共建:用户检验行为与个人-大众知识转化研究”(批准号:71872149);国家自然科学基金“专业虚拟社区与企业电子知识库间的知识转移研究:大数据与用户行为相结合的视角”(批准号:71402136);陕西省教育厅人文社会科学专项“专业虚拟社区的知识增殖过程研究——探索新兴网络中的知识创造规律”(项目编号:18JK0544)的研究成果。

摘　　要：[目的/意义]知识增殖已成为检验专业虚拟社区成功与否的重要标准,现有文献受研究视野局限,未能阐释其机理。文章将虚拟社区之外的知识应用环节纳入研究,阐明用户在知识应用过程中创造新知识的四种模式,从知识质量、互惠规范两个方面提出知识增殖的条件。[方法/过程]不同于以往基于少数几个在线社区的问卷研究,本文采用情景实验法收集数据,招募233名有效被试进行实验,采用结构方程模型处理数据。[结果/结论]研究发现:知识应用对知识搜寻与知识贡献间的正向关系起中介作用;知识质量正向调节知识搜寻与知识应用间的关系,互惠规范正向调节知识应用与知识贡献间的关系。本文讨论了实证研究结果的适用性,提炼了理论贡献与实践建议。[Purpose/significance]Knowledge proliferation is the important measure of professional virtual community’s success. Limited by research horizons, previous failed to open the black box to interpret the mechanism of knowledgeproliferation. This study introduces knowledge utilization and illustrates in four cases that PVC users will create newknowledge in the process of knowledge application. Further, this study expands the concepts of knowledge quality andreciprocity norm in PVC background in order to explore conditions for PVC knowledge proliferation.[Method/process]With instrument developed independently, this study recruits 233 valid subjects and conducts scenario experiment.Then, the structural equation model is used for statistical analysis.[Result/conclusion]The results show that: knowl-edge utilization partly mediates the positive relationship between knowledge seeking and knowledge contribution;knowl-edge quality positively moderate the relationship between knowledge search and knowledge utilization, reciprocal normspositively moderate the relationship between knowledge utilization and knowledge contribution. This study discusses theapplicability of empirical conclusions, and summarizes the theoretical contributions and practical suggestions.

关 键 词：专业虚拟社区 知识增殖 知识应用 知识质量 互惠规范 

分 类 号：G203[文化科学—传播学]