虚拟现实阅读用户使用意愿影响因素研究  

Study on the Influencing Factors of Virtual Reality Readers'Use Willingness

作　　者：王铎 王晰巍[1,2,3] 王燕 Wang Duo;Wang Xiwei;Wang Yan(School of Management,Jilin University,Changchun 130022,China;Big Data Management Research Center,Jilin University,Changchun 130022,China;Cyberspace Governance Research Center,Jilin University,Changchun 130022,China)

机构地区：[1]吉林大学管理学院,吉林长春130022 [2]吉林大学大数据管理研究中心,吉林长春130022 [3]吉林大学网络空间治理研究中心,吉林长春130022

出　　处：《现代情报》2021年第8期66-75,共10页Journal of Modern Information

基　　金：吉林省科技发展计划项目“数字吉林建设——数字化技术背景下产业深入融合模式研究”(项目编号:20200101016FG)。

摘　　要：[目的/意义]探究虚拟现实阅读用户信息满意度和使用意愿的影响因素,研究信息满意度这一变量对使用意愿的影响,为相关理论研究提供参考,并对虚拟现实开发人员和运营商提升用户信息满意度和使用意愿提供借鉴。[方法/过程]基于技术接受模型和用户信息满意度相关理论,重点关注虚拟现实阅读的信息质量、系统质量和沉浸体验对信息满意度和使用意愿的影响以及用户信息满意度对使用意愿的影响。邀请306名大学生进行虚拟现实阅读体验,通过问卷调查法获得数据,利用SPSS和AMOS分析软件进行数据分析和假设验证。[结果/结论]通过分析可知,虚拟现实信息质量、系统质量以及沉浸体验对用户信息满意度具有正向影响,信息质量和系统质量分别对感知有用性和感知易用性有正向影响,用户信息满意度会正向影响感知有用性,从而间接影响用户的使用意愿。[Purpose/Significance]To explore the influencing factors of information satisfaction and willingness to use of virtual reality readers,and to study the influence of information satisfaction on willingness to use,so as to provide reference for relevant theoretical research and provide reference for virtual reality developers and operators to improve user satisfaction and willingness to use information.[Method/Process]Based on technology acceptance model and user information satisfaction theory,it focused on the influence of information quality,system quality and immersive experience of virtual reality reading on information satisfaction and willingness to use,as well as the influence of user information satisfaction on willingness to use.306 college students were invited to perform VR reading experience.Data were obtained through questionnaire survey,and SPSS and AMOS analysis software were used for data analysis and hypothesis verification.[Results/Conclusions]Through the analysis on virtual reality information quality,system quality and flow experience to the positive effect on user information satisfaction,information quality and system quality had a positive effect on perceived usefulness and perceived ease of use,and user information satisfaction would be positively influence perceived usefulness,and indirectly affected users'willingness to use.

关 键 词：虚拟现实阅读 用户 信息满意度 使用意愿 影响因素 

分 类 号：G252.0[文化科学—图书馆学]