文化生态视域下乡贤参与乡村旅游意向的区域差异与影响机制研究  

A study on the regional differences and influence mechanism of the Xiangxian’s intention to participate in rural tourism from the perspective of cultural ecology

作　　者：李学锋[1] 林明水[2,3] Li Xuefeng;Lin Mingshui(Institute of Ecological Civilization,Chinese Academy of Social Sciences,Beijing 100005;College of Tourism,Fujian Normal University,Fujian Fuzhou,350117;The Higher Educational Key Laboratory for Smart Tourism of Fujian Province,Fujian Fuzhou,350117)

机构地区：[1]中国社会科学院生态文明研究所,北京100005 [2]福建师范大学旅游学院,福建福州350117 [3]智慧旅游福建省高校重点实验室,福建福州350117

出　　处：《重庆社会科学》2021年第7期18-32,共15页Chongqing Social Sciences

基　　金：福建省社会科学普及出版资助项目“八闽乡愁与乡村振兴”(FJ2021JHKP025);福建省自然科学基金项目“基于台胞参与视角的福建乡村产业振兴:角色、格局与过程”(2019J01430);闽东旅游扶贫研究中心2020年度开放性课题“闽东传统村落文化生态保护与利用模式研究”(EFTPARC202001)。

摘　　要：以闽南文化生态保护区省外乡贤为研究对象,探讨乡贤角色感知、影响因素、行为意向和角色类型选择的差异及其影响机制。研究结果显示:第一,乡贤角色感知、影响因素和行为意向得分的差异不显著,角色感知略大于影响因素和行为意向;第二,乡贤参与乡村旅游的影响因素和行为意向的闽南区域内部差异不显著,角色感知的闽南地区内部差异显著,厦门市受访者乡贤角色感知平均得分小于漳州市;第三,乡贤角色类型选择闽南区域内部差异不显著,参与实干并不是首要选择,受访者希望创新参与乡村旅游的模式;第四,乡贤角色感知、影响因素对行为意向有显著的正向影响,影响因素具有部分中介效应;第五,空间距离和经济发展水平是影响乡贤参与乡村旅游角色感知、影响因素和行为意向得分的重要因素。因此,引导乡贤参与乡村旅游,不仅要提高省外乡贤个体角色感知水平,特别是意识—技能方面的角色感知,还要关注影响乡贤参与乡村旅游的内、外部因素,特别是要营造良好的外部政策环境与氛围。This study takes the Xiangxian outside Fujian Province in Minnan cultural and ecological reserve as the research object,and explores the differences in role perception,influencing factors,behavior intention and role type selection of Xiangxian and their influencing mechanism.The results show that:firstly there is no significant difference among the role perception,influencing factors and behavioral intention of Xiangxian,and the average score of role perception is slightly greater than that of influencing factors and behavioral intention;secondly There is no significant difference in the influencing factors and behavior intention of Xiangxianparticipation in rural tourism in Southern Fujian,while there is significant difference in role perception with the average score of role perception of Xiangxian in Xiamen lower than that of Zhangzhou;thirdly The results show that there is no significant difference in the choice of the role type of Xiangxian in Southern Fujian,and participation in practical work is not their first choice of who wish to innovate the ways of participation in rural tourism;fourthly The role perception and influencing factors have significant positive effects on behavior intention,and the influencing factors have partial mediating effect;fifthly Spatial distance and the level of economic development are the important factors that affect the role perception,influencing factors and behavioral intention of Xiangxian participating in rural tourism.Therefore,to guide the Xiangxian to participate in rural tourism,we should not only improve the individual role perception level of the Xiangxian outside the Fujian province,especially the role perception of consciousness skills,but also pay attention to the internal and external factors that affect the Xiangxian to participate in rural tourism,especially to create a good external policy environment and atmosphere.

关 键 词：乡贤 乡村旅游 角色感知 影响机制 

分 类 号：F590.1[经济管理—旅游管理]