基于时间心理账户的海南岛旅游资源配置研究  

Research on Tourism Resources Allocation of Hainan Island Based on Time Psychological Account

作　　者：于亿君 宋丹瑛 YU Yi-jun;SONG Dan-ying(MTA Center,Hainan Tropical Ocean University,572022,Sanya,Hainan,China;School of Tourism,Hainan Tropical Ocean University,572022,Sanya,Hainan,China)

机构地区：[1]海南热带海洋学院MTA教育中心,海南三亚572022 [2]海南热带海洋学院旅游学院,海南三亚572022

出　　处：《特区经济》2021年第6期110-114,共5页Special Zone Economy

摘　　要：文章以时间心理账户理论为切入点,研究海南岛游客时间心理账户支出账户的子账户和权重,将旅游者的时间心理账户归纳为15个子账户,并且通过权重对其进行排序。通过情景实验的方式研究海南岛游客时间心理账户的特征状况,发现有明显的"预算性"和一定的"非替代性"。根据这些研究结果和特征,提出八项资源配置建议。Based on the theory of time psychological account,this paper studies the sub accounts and weights of the expenditure account of tourists’time psychological account in Hainan Island,sums up tourists’time psychological account into 15 sub accounts,and sorts them by weight.This paper studies the characteristics of time psychological account of tourists in Hainan Island by means of scenario experiment,and finds that it has obvious"budget"and certain"non substitution".According to these research results and characteristics,eight resource allocation suggestions are put forward.

关 键 词：时间心理账户 海南岛 旅游资源配置 

分 类 号：F590.3[经济管理—旅游管理]